Maximize the Power of Search & Shopping to Grow Your Business
Boost your online sales, while lowering your PPC Ad Spend.
Spark Factory will help you increase your online sales and lower your total cost of advertising by using cutting-edge artificial intelligence, conversion strategies, creative marketing and innovative techniques. We are a Google Premier Partner, which means that we are in the top 3% of all Google Partners. How did we achieve that? A LOT of time, effort, incessant training and intense focus on results. Our success is reliant upon you and your customers. We strive to learn your business, execute Google Search and Shopping Ads campaigns to increase your website’s visibility and get more highly targeted traffic that converts into growing, scalable revenue.
Increase brand awareness, web traffic, sales and online credibility with paid search advertising.
Paid search and shopping advertising is the most cost-effective way to drive your message to your target demographic. The Pros at Spark Factory have mastered the skills needed to best promote your site across all paid search channels. We focus on creating ads that rise above the noise to connect with people when they are searching for what to buy, where to go, or what to do and then convert them into customers.
Did you know that 40% of PPC clicks are fraudulent?
Through Spark Factory’s AI platform, we save clients thousands of dollars each month in wasted ad spend. In most cases, this savings covers the entire cost of our management fees. We constantly analyze the origin, behavior and results of each click. Then permanently block suspicious sources from seeing your ads.
Our Process
Discover
The first step in any campaign is conducting in-depth research about your target audience, your niche, and the products and/or services that you will be marketing. This is where the discovery phase comes into play. Through an exhaustive amount of research about your target audience, we will be able to find out exactly who they are and what they like. This allows us to create relevant and timely content for them, which will lead to a better chance at gaining their trust and their business.
Strategy
Trying to start a PPC campaign without having a plan in place is like trying to drive somewhere without a map—you may get there eventually but you’ll waste time, gas and money.
We start each PPC campaign by putting together a unique strategy for each client. This involves taking all of the research we collected during our discovery phase and building a comprehensive pay-per-click advertising strategy. By creating a custom strategy that is tailored to your business goals, we are able to best utilize your budget and maximize your ROI.
When we’ve got a definitive list of keywords and phrases that you want to use, we look through the search results page to see which ads are most effective and then create ads based on these examples. Finally, we make sure that your ads link to landing pages that are relevant to each ad’s message. These landing pages should also be optimized properly so that they can convert visitors into leads or customers.Optimization
Targeting large amounts of keywords can be tricky. The more relevant your landing page is to the initial search intent or audience demographic, the more likely site visitors will click through, sign up, make a purchase, etc.
Tailor each ad to its intended audience by using highly related keywords and an optimized landing page.
In PPC (pay per click) advertising campaigns, the purpose is to get people to click on your ad, visit your website and complete the desired action (purchasing a product, filling out a form, subscribing to a newsletter, etc). You want them to find value in your content and then convert into a lead or sale – but only if they are qualified leads.
Create Ads
Once we have your audience targeting set up and have relevant landing pages for your most popular keywords, we’re ready to create and optimize your ads. Your ads will drive targeted traffic to the relevant, optimized landing pages, which are specifically designed to drive your audience to complete a specific action (purchase a product, fill out a form, signup for your newsletter, etc). The goal is to briefly illustrate your unique selling proposition and offer value. We will experiment with different ad copy, visuals, extensions, and other elements to optimize your ads. We will optimize each ad group for timing, clickthrough rates, conversion rates, acquisition cost, and other factors. But the most important thing is to segment your data so we can analyze and report on the effectiveness of each ad.Reporting
One of the most important parts of any pay-per-click campaign is analyzing the results. Once you’ve run a few campaigns and have some data to work with, it’s important to determine which keywords and ads are working, which ones aren’t and how you can improve your strategy moving forward.
Analyzing and reporting on your paid advertising efforts is an ongoing process. We monitor the effectiveness of all aspects of your campaigns on a daily basis and make necessary adjustments to ensure that you are getting a good return on your budget and meeting your goals. We will send you weekly or monthly reporting on the key metrics of your campaign including: the click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition, return on ad spend (ROAS), overall cost, and conversion value. We believe in full transparency and use this data to help you skyrocket your businessTestimonials
Cody D
Spark Factory took our PPC to the next level. They get results. They consistently find more customers, and they do it better than any other firm we’ve used.
Richard S
Spark Factory has been an integral part of our online marketing strategy since we started working with them in 2019. They have continued to adapt and improve their services to help us reach the goals that are most important to us. We have come to expect 70% of our new business from the pay per click advertising that Spark Factory does for us.
Kathy C
I just want to say that we could not be happier with Spark Factory. We are seeing fantastic results from our display marketing campaigns. Thank you for making it so easy to get started and see results.