Month: May 2020

How to Improve Organic Click-Through Rates in 2020

If you’ve put any thought or research into the SEO of your business website, you’ve likely encountered the idea of “Organic Click-Through Rate,” or oCTR. Your business’ click-through rate is often a metric associated with pay-per-click advertising efforts like those available from Google AdWords. However, organic click-through rates are also a common discussion topic when

Ecommerce Conversion Rates in Google Analytics: What is it, What is a Good Number, How Do I Improve?

When you’re running a business website, Google Analytics can be one of the most useful tools in your arsenal. GA can monitor and track your customers and products. It can help you improve traffic and conversions while getting you more customer data. But above all else, Google Analytics enables you to improve on the overall

Ecommerce Credibility Issues You Must Overcome to Maximize Sales

There are many challenges associated with running an ecommerce business. The most important and most daunting of these trials and tribulations is the art of getting noticed. Ecommerce is a massive slice of the global economy. Even many brick-and-mortar stores now have some kind of ecommerce leg of their overall business umbrella. So you’re dealing

How WordPress Works: Getting Started and Benefits

If you’re looking to build a website, chances are you already have some knowledge of WordPress. After all, it’s a top-rated platform, and is used by more than 409 million people worldwide. WordPress comes equipped with many advanced publishing, editing, and design features that have made it the dominating website-building platform in the world. Its

Web Design Pricing – How Much Does a Website Cost in 2021? | Spark Factory

Your business needs a website. In 2021, that’s not an opinion. It’s a fact. There are over 1.9 billion websites across the internet, and more than 64% of small businesses already have one. Websites are the new storefront, and having a good-looking and optimized site that appeals to your target demographic is essential to your