Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). We do this through the use of technical tools that focus on strategies that Google’s ever changing algorithm rewards with higher rankings. We examine your website’s speed, researching keywords, optimizing your content, creating internal and backlinks, creating and publishing content. This can be done by focusing on high performing keywords and then publishing fresh and updated content through content marketing. There are many other SEO strategies available that will help you not only increase rankings but also generate more traffic to your site. Below we discuss some of these strategies as well as the importance of SEO to rank better in search results.