If you are an e-commerce professional that’s not been living under a rock, you are plagued by the SEO vs. SEM debate. SEO, as well as SEM, are terms that can mean different things to different people. Let me clarify what I mean by those terms. By no means are these expected to be comprehensive definitions, but they serve the purpose of accuracy and simplicity.
SEO is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
The better the SEO, the better your chances of appearing at the top of search results for a given keyword. When someone types in a relevant keyword phrase on Google, for example, your website will show up if it has what Google considers to be the most relevant content for that keyword phrase. This can be a problem if your site is not optimized for SEO.
Technical SEO is concerned with the way a website’s components are coded and how they interact with each other, so that search engines can understand it properly, index it accurately and list it prominently in their search results pages. It deals with issues like page speed optimization, site architecture, URL structure, site analytics and mobile friendliness.
Technical SEO is not just limited to on-page features but also includes off-page aspects such as link building and social media optimization. In fact, while on-page SEO is more technical and tends to focus on coding issues related to a page, off-page SEO deals with the wider range of activities that link back to your website from external sites or sources.
Search Engine Marketing (SEM), involves using paid strategies to increase visibility on search engine results pages (SERPs). In the past, search engine marketing was a term used to describe both search engine optimization (SEO) and paid search. But now, it almost always refers to paid search marketing.
Paid search marketing is the practice of bidding on and buying search engine ad words. These ads only appear when users search for certain keywords, so they can be very targeted. Through platforms like Google Ads or Bing Ads, advertisers create keyword-targeted ads that are displayed next to or above organic search results in the sponsored listings area.
Using a combination of SEO & SEM through Spark Factory will consistently grow your business.