SEO Benefits for Air Conditioning and HVAC Businesses
The endgame goal of any SEO strategy is to increase the visibility of your website by increasing its ranking on the search engine results pages (SERP). When your potential customers use search engines to find out about air conditioning and HVAC services, the chances of them clicking on your website are higher if your website appears on the first page.
The words and phrases people type in when they use a search engine are called keywords. The bottom line of an SEO strategy is to target specific keywords in order to increase the traffic on your website. Before the SEO campaign begins, you will be able to pinpoint the right keywords, those that are the most relevant to your niche. Here are the benefits that come during and after the SEO campaign:
1. Increased Website Visibility – After the SEO campaign, your website will be more visible and become easier for people to find online.
2. Optimized Website – Valuable content and attractive, easy-to-use and functional website offer a great user experience. Potential customers get more engaged and spend more time on your website.
3. Improved Ranking – An SEO campaign boosts your website’s position in the SERPs. It‘s a fact that people look at top-ranked sites as the most authoritative ones and prefer to visit them.
4. Increased Sales – SEO will boost your website traffic, which leads to more clients and more sales.
Is SEO Worth to Invest in ROI Wise?
As a business, it’s quite normal to think about SEO in terms of ROI. You should look at SEO as a long-term investment that takes time to gain momentum and start to generate profit. Before you decide to leverage SEO, make sure to set your SEO campaign budget according to your air conditioning and HVAC business needs, goals and overall budget.
How Long Does SEO Strategy Take?
If you are long-term gains over short-term wins kind of person, then you are going to enjoy SEO. The consensus in the SEO experts community is that SEO is a long-term play and that the results can take months. So you will have to be patient.
Why does it take months? An SEO campaign consists of a plethora of detailed stages that all take time to complete. Add the fact that search engines take a significant amount of time to come back and recheck your website, so you’ll need a few months to see the results.
As the campaign progresses, some results will come faster, while others will follow with time. It all depends on when search engines decide to crawl through your website. At one point, all the results will hit a plateau and all you will have to do is keep them at the same level.
Should I Pick Air Conditioning HVAC Local or National SEO?
It all depends on the goals you have set. If you want to appear in the results of more general searches regarding the air conditioning and HVAC industry, the National SEO campaign will give you the best results.
On the other hand, if you want to appear in the results when someone searches “A/C prices in (your area)”, local SEO is your bread and butter. Any local SEO campaign starts with the identification of keywords specific to your business location, neighborhood, city or a location where you intend to expand.
Air Conditioning and HVAC Business Website KPIs
In order to examine the pulse of your SEO campaign, you should hold your fingers at Key Performance Indicators (KPIs) at all times. As we have mentioned, an SEO campaign consists of several of stages, each using a number of different tactics.
KPIs will tell you how well each stage is progressing by indicating which tactics are bearing results and which are not. Here are the most valuable KPIs to look at:
● More Clients – This is the most obvious KPI that indicates that your SEO campaign is working.
● Your Organic Website Traffic – The number of people who arrive on your website by clicking a link in the SERPs after a performed search.
● Website Visit Duration – How much time visitors spend on your website before they bounce off.
● Keyword Ranking – The keywords rank in search queries related to your niche.
● Pages per Session – How many pages visitors view while they are browsing your website.
Air Conditioning and HVAC Business On-site SEO
On-site SEO is also known as on-page SEO. It includes all those tactics aiming to optimize the elements of your website. The target of these actions is your website content and source code of your website. The ultimate goal is a website that performs flawlessly.
On-site SEO also includes practices aiming to help visitors to clearly understand what your website as a whole is about, as well as what every one of your pages is about. Additionally, on-site SEO efforts are made towards delivering a better user experience to your visitors.
Here are the most commonly applied actions in on-site SEO:
1. Google Analytics Integration – Google Analytics is a free tool developed the same company that developed the leading search engine. It is used for KPIs and keyword ranking monitoring.
2. Good Selection of Keywords – Everything starts with extensive keywords research. Targeted terms have to be relevant to your niche.
3. Assessing and Improving Website Structure – A good website structure enables visitors to seamlessly browse it and quickly find what they are looking for.
4. Security Improvements – In order to avoid being penalized by search engines your website has to be secure. The information of your visitors should be behind several layers of protection and your website should use the https protocol.
5. Improve Website Loading Speed – People don’t like slow loading websites, so you will have to optimize images, CSS delivery, minimize HTTP requests, and perform other actions to ensure lightning fast loading speeds.
Air Conditioning and HVAC Business Off-site SEO
Off-site SEO tactics leverage other websites to build your credibility, authority and SERP ranking. At the heart of the off-site SEO lay backlinks – the links on relevant and authoritative websites that link back to your official website.
Besides working on your external linking strategy, you will also have to list your website in an online directory. By choosing the one appropriate for your business, you will make it easier for search engines to find it and crawl through it.
In order to maintain your website’s credibility, you have to make sure that all of your internal links are working. Dead links are bad for business and you should fix them as soon as possible.
Should I Use Social Media for Air Conditioning and HVAC Marketing
You can extend your SEO efforts by targeting specific social media platforms to build your brand on. If you target specific keywords for the video content you decide to post on YouTube, your video will also appear in the search engine results. This is yet another way to improve your digital position and get that competitive edge.
Besides, social media will put you in a position to directly communicate with your audience and boost brand loyalty.
How To Check If SEO Affects My Air Conditioning and HVAC Business
In order to check how SEO campaign affects your business, you can use several different tools
● Ranking Reports – will help you find out your position in the SERPs.
● Phone Tracking – will enable you to find out where the callers found out about your business.
● Traffic Reports – will enable you to track trends in your website traffic and see if you are gaining popularity.
● Form Tracking – lets you discover where your visitors are coming from.
Is Air Conditioning and HVAC SEO a Viable Advertising Solution?
SEO is held in the highest regards by the digital marketing community. It provides unique and effective ways to increase your ranking in the SERPS, making it easier for people to find out about your business. SEO campaigns, if done right, are bound to deliver incredible results.
The only downside is that it takes some time before the results can be seen. If you decide to go the SEO way, PILATES SEO has extensive experience in custom-tailoring numerous SEO campaigns for companies in different industries and of all sizes.