Development of a new lead magnet as well as search engine optimization of existing and new content resulted in the Energy Drink’s organic traffic increased by more than by 1,461% for target key phrases. In addition to referral traffic and paid media, total web traffic rose by 956%.
Managing Energy Drink’s media budget meant tracking their cost-per-conversion diligently to make sure they were achieving the desired ROI. If one channel or tactic was not performing, we would reallocate the budget to a channel that was converting at the desired cost-per-conversion.
Using multivariate analysis, Spark factory Digital was able to increase the conversion rate on Energy Drink’ landing pages from 5% to 13%. Combined with the increased traffic to the site, the overall digital marketing strategy resulted in 25 times more leads.