All HVAC companies used to rely on customer referrals and advertising material to attract new customers. Since the start of the digital age, where everybody is online all the time, these kinds of channels for attracting new customers have simply started performing much slower. Doing Air Conditioning HVAC SEO will increase your customer awareness and build your brand. having you focus less on referrals and more on running your business.
Simply put, this is no longer enough and you need to put in some extra effort to gain an advantage in the market. The best thing to do is to try and attract new customers online because there is a vast audience waiting for you. People search for everything online, even air conditioning, so don’t feel skeptical.
To do this, you will need to perform SEO for your HVAC company. But before you can move on, you must make sure that your website is mobile-friendly, fast and easy to navigate, or all your other efforts will be in vain. In this article, we will talk about HVAC SEO and give you some advice on how to use this marketing technique to grow your business.
Do Keyword Research
After building your site, the first thing you need to do is find relevant keywords that people use when looking for air conditioning HVAC businesses and the services that you provide. When you add such keywords to your website and rank for them, you will increase the chances of your site ranking high in search engine results pages. This way people will find your business and your services more often.
You can also set up a Google AdWords account, as this tool can be very useful for finding the right keywords for your business. After making a list of potential keywords, insert them into the tool and you will get detailed information on each one of them.
This tool can tell you how often a certain keyword is searched and how much competition there is for that keyword. Naturally, you will want to choose keywords with that to have lots of searches, but few websites trying to rank for them.
Optimize your website
Once you’ve finished determining your keywords, start optimizing your website. First focus on the essential pages, including service pages and your homepage. After you are done with them, switch over to your content pages, such as your blog and FAQ section.
Make sure that you add title tags to all the pages and that they are relevant. For example, your homepage title tag should include the main keyword for which you are trying to optimize, such as “HVAC Air Conditioning in New York”.
All the pages also have a meta description, where you should quickly explain what people can expect on that page. It should be 150 characters or under, and you should definitely include a keyword or two. Make sure that the body of the page has headings, subheadings, bullets numbering and images – all images need to have tagged as well.
In the end, you should include links to relevant sites, preferably reputable ones that have a high Domain Authority (DA). Make sure that the body of your page includes a few keywords as well.
Create Quality Content
Apart from having pages where you will directly promote your service, information about them, prices and your company’s store, you should also add a blog section. A blog can be a valuable source of useful information that potential customers will find useful. Additionally, it can be a great tool for boosting your SEO and improving visibility.
A blog can help you persuade people who are looking for an HVAC company in their area to turn to your business. Additionally, with quality content you can even make people who are not currently looking for services similar to yours stay on your site, read more and remember your business in case they need your services in the future.
Additionally, all of the blog posts can be optimized and contain keywords that can attract more people to your site, who will possibly inquire about your services. A potential customer could just be looking for some information about air conditioning that you’ve written in a blog post, and through this post, they can be redirected to check out your services and become customers.
Apart from optimizing all of the things mentioned above, make sure that you also share your content regularly on social media. This way Google will index your post more quickly and how you can drive traffic to your website. A good SEO campaign will always be important, no matter what business we are talking about.