How to Choose a Virginia SEO Company

Owning a business is more challenging nowadays.  Along with the many things to consider and focus on, choosing the best Virginia SEO company that will work for your branding is another vital component to think about. There will be a significant consequence not just in your bank account, but also for the business.

With the right SEO partner, any business sector can experience an increase in sales while decreasing their marketing and advertising budget, all with a guaranteed user experience.

Benefits of Hiring a Virginia SEO Company

virginia seo services

Any company can make or break their organization depending on the kind of SEO agency they chose to handle their branding. An SEO agency with the right tools, intentions, and objectives can surely provide numerous firm benefits that will lead to becoming dominant in all search engine results pages (SERP) everywhere. When you hire the right SEO team, you will surely have:

More time to focus on other business matters- The goal to rank higher in SERPs is a very challenging task, and require lots of time and focus on achieving it. If the SEO agency has the same aspirations for your business, you can confidently leave that mission to them and use your energy and resources in other business matters.

A well-developed website with the best user experience- The right Virginia SEO company will look into every aspect of the business branding, networks, and platforms to ensure that it can compete and even stand out, especially against your competitors. With their expertise in analysis, effective SEO agencies can quickly identify what needs to be done and improve the website to become one of the best reputable sites in the industry.

Improved rankings on search engines like Yahoo, Google, and Bing- The right Virginia SEO company will stay on its commitment to make your website the best place your potential audience will ever find. This dedication will result in being the most in-demand and most-searched brand in the digital world.

Along with these perks, SEO agencies are not just reliable in search engine rankings alone. They are also the most credible persons in other digital and marketing components like content creation, social media management, email marketing campaigns, pay-per-click campaigns, and many more.

Top Mistakes in Choosing a Virginia SEO Agency

Unfortunately, most of the companies are getting failed results when it comes to attaining their SEO goals because of the wrong decisions and choices of SEO firms to handle them. Some of these mistakes include the following:

Falling for glamorous SEO presentations- Some companies decide to pick a particular SEO team because of how they presented themselves. Though there is nothing on that, relying on these presentations should not be the only reason. Every component of SEO is very delicate to handle, and one mistake can lead to the failure of the brand and the business as well.

Choosing a cheaper SEO agency- As much as we hate paying higher rates, you get what you pay for. More affordable prices usually mean less satisfying results.

Failure to do research- It is our responsibility as customers to check the background information of the team that will handle tasks for us. With the advancements we have around, there is no excuse for failing to conduct our research.

How to Choose a Reliable Virginia SEO Agency

virginia seo agency

To help your company find a dependable SEO agency, consider doing the five tips below:

Identify your SEO Goals.

Before looking for the right SEO team to handle your brand, you must first determine what aspect of your online presence needs improvement.  You can get a digital marketing analysis to get you started if you do not have any idea. Some agencies can help identify the data you needed to confirm the areas for improvement.

Look for an SEO firm that will track your data.

In decision-making for the business, the gut or intuition shouldn’t be the deciding factor. An SEO firm that can handle tracking and measuring the data is vital. This action includes site visits, click-through rates, time on site, and submitting forms. It is always important to make decisions based on real-time situations and results.

Research and get SEO case studies, company reviews, and testimonials.

Nowadays, getting company reviews even for SEO companies is very easy. Checking the company website and reading their former clients’ testimonials and feedback are good deciding factors for choosing the right SEO firm for you. You can also check them through search engines like Google, Bing and Yahoo.

Moreover, you can request a case study from your preferred Virginia SEO company. Case studies can help you know more details about an SEO company, especially their capabilities and specializations. Not satisfied and looking for more? You can contact them and ask for a reference. A credible agency is confident enough in sending a current or former client and let them discuss their experiences and satisfaction level with the SEO firm.

Schedule a consultation appointment.

Nothing is better than meeting the company personally and discussing your company branding.  They can pull up research about your venture and how they can help based on the experiences they’ve had with their previous clients. This personal appointment is a chance for you to discern their professionalism and level of passion and creativity.

Aside from the opportunity to initially handle your company’s digital status, this can be an excellent time to determine if they can be trusted, and your company can have a better rapport with them. Assess how they discuss matters with you, whether they sound overselling or passionate about doing their job and helping your company. This step is also a perfect chance to ask them more specific questions.

virginia digital marketing companyDefine and determine your budget for the SEO project.

Another vital thing to remember before finalizing the SEO agency that will work for your project is determining how much you can spend to pay for your brand’s SEO. During the initial consultation, you can ask about their package rates and determine if their prices are still in your budget range. Most Virginia SEO companies have monthly package options you can check out. Regardless, remember always to review your goals, which should be the main priority in choosing their package rates.

Things to Ask Any SEO Agency Before Hiring Them

Besides the aforementioned tips, ask these additional questions:

  • What is included in the contract?
  • What are the cancellation terms and processes?
  • How often will we communicate?
  • Do I have full access to the Analytics/AdWords accounts and websites?
  • Will I own my website?
  • What is the guaranteed performance you can provide?
  • What will be the fees and payment options?
  • What are the available contracts and budget options?
  • Have you worked with a company in my industry?

About the author

Stacey Stevens is an editor for Spark Factory, covering organic search, podcasting and e-commerce. Her background is in journalism and content marketing.