Category: SEO

Why You Need to Offset PPC with SEO & Email Marketing

Seo-vs-PPC

If you’re going to invest in paid ads, it’s important to offset them with email marketing campaigns. Here are four reasons why: You need to build trust before asking for money It’s easy to get caught up in the excitement of a new campaign and reach out to customers right away. But that can lead

How to do cannabis marketing

marketing-cannabis-billboard

How to do Cannabis Marketing the right way?  This is a question we get asked a lot.  The cannabis industry has grown by leaps and bounds in the past few years. With legalization increasing across the country, the industry is booming. According to some estimates, it is set to double by 2025!  If you’re

How to Improve Your SEO in 2021 [14 Proven Tactics]

Search Engine Optimization, or SEO, is one of the best ways to get visitors to your website and boost sales in 2020. That’s because more than half of trackable website traffic comes from organic search. But you might be wondering how you’re supposed to stand out from the crowd now that everybody and their grandmother

How Can a Virginia SEO Company Help Your Business?

Nowadays, most of the brands and businesses need to take the edge even in digital marketing. In standing out in the digital world, a business must first dominate the search engines. Search engine optimization (SEO) is an effective tool to fulfill that. Either with the help of a freelance or SEO expert of a SEARCH

How to Improve Organic Click-Through Rates in 2020

If you’ve put any thought or research into the SEO of your business website, you’ve likely encountered the idea of “Organic Click-Through Rate,” or oCTR. Your business’ click-through rate is often a metric associated with pay-per-click advertising efforts like those available from Google AdWords. However, organic click-through rates are also a common discussion topic when

SEO Pricing – What Does SEO Cost in 2020? | Spark Factory

As a business owner, you should have an online presence. The internet represents a whole world of possibilities that didn’t exist 20 or 30 years ago. With digital marketing, your business has the opportunity to grow by leaps and bounds. But for that to happen, you have to be found. You could have the most

How to Get More Leads in 2020 [9 Proven Tactics]

Lead generation is one of the most important things you can be doing for your business in 2020. After all, nurtured leads are significantly more likely to result in sales than from random strangers off the digital streets. And while we all know that we should be prioritizing lead generation, the real question is this:

Featured Snippets for Ecommerce Stores: How to Capture Them

You have an eCommerce store, but no one is finding it. What’s the problem? Is it that people aren’t searching for the product or service that you offer? Probably not. You likely have an issue with Search Engine Optimization, also known as SEO. SEO is a series of content tweaks and link building that takes

Digital Marketing Techniques and Strategies

The digital world seems to become unstoppable nowadays. The presence of the internet revolutionized everything, even in managing businesses. From different promotional strategies like print ads, billboards, and telemarketing that ruled the marketing services for a long time, the present demands of marketing involve reaching people online. This is now the focus of a digital

The COVID-19 pandemic and Digital Marketing.

COVID-19 pandemic and Digital Marketing, SEO experts are here to keep Businesses afloat. Let us be sensible of our content and listen to SEO experts so that we can adapt throughout the pandemic. Research data about websites from different industries are showing the effects of the COVID-19 pandemic. The website’s performance dropped by an average