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Google announced in May 2020 that a major update to their algorithm, focused on a great user experience, would roll out in May 2021 (moved toJune 2021). Page experience is at the heart of Google’s Core Web Vitals update, and page speed is now a ranking factor in search results. Other factors of page experience have been part of their ranking algorithm, which include: mobile-friendliness, safe-browsing, HTTPS, and popups or other content that blocks the main content of a page reached by a search result link. Searchmetrics evaluated over 2 million websites and found that over 96% of websites did not meet the new Google Core Web Vitals acceptable speed metrics. If your site meets the other page experience guidelines, and is one of the 4% that have good scores in all 3 Core Web Vitals, CONGRATULATIONS!! If you are one of the 96%, time is running out to get ahead of the competition. Google knows this, and will start using page speed as a factor in search engine results page (SERP) rankings. Google announced an update to its algorithm that will include a factor called Page Experience. Page Speed, mobile-friendliness, safe-browsing, HTTPS, and popups or other content that blocks the main content of a page reached by a search result link (aka: intrusive interstitial guidelines) are all considered aspects of the user’s Page Experience.
We will send you a free report showing you how Google rates your site. If yours is not in the 90’s in all 3 categories, prepare to lose rankings in organic search results and pay more in paid Google Ads.
There are many factors that go into website speed. We will look under the hood and let you know where and how to speed up your site. Our plans start at $99. Sometimes it is just a matter of optimizing your images and code. Sometimes it is much more. To be honest, our previous website failed the speed test miserably. We upgraded our servers to super fast HTTP2, NGINX, which helped shave a few seconds off. We optimized and minified our code and images, which helped a little too. We updated the caching, removed some plugins, and still couldn’t get our site to load within the new acceptable metrics…… It was our WordPress theme! Yep, we had to completely rebuild our website. But it was worth it, we’re now in the high 90’s on all metrics.
40% of visitors abandon a website that takes more than 3 seconds to load. Speed up your website to keep visitors from leaving and going to your competitors.
Faster websites = happier customers. For each second it takes your site to load, customer experience decreases by 16%. The closer that you are to the 2 second mark, the happier visitors are.
Faster sites rank higher in organic and paid search results. Improving your site speed increases traffic, ranking, conversions, and returning traffic.
Why do people load up their cart and then leave without completing the purchase? Many times, it is because of speed. You can increase conversions by about 7% for each second you shave off of load time.
79% of online shoppers say they are unlikely to revisit a slow website. If they have a bad experience on your website, they are unlikely to purchase from your website again, costing e-commerce sites billions in revenue each year!
**For more accurate results, run tests in an Incognito window. Chrome extensions will affect the score.
Don’t lose the search engine rankings that you’ve worked so hard for because your website is slow. We know how much effort goes into search engine optimization (SEO), because we do it all day, every day. It takes a lot of time, effort and money to rank at the top of the search engine results. All of that could be lost if your website page loading time is over 4 seconds!
It’s likely that your website will not meet the new Page Experience benchmark for speed. Our didn’t! We optimized, compressed, removed extra code and more to speed up our site, but still could not get our previous site to load in under 5 seconds. The main problem was our WordPress theme. So we had to redesign our site on a faster theme and ditch a few plugins that were slowing us down. We’ve been building websites since the 1990’s, and know all the tricks. Just like people, every website is different. We will review your specific reasons for loading time and give you a customized solution to win the speed game. Contact a Pro today for a free evaluation.
The time it takes for a page’s main content to load. An ideal LCP measurement is 2.5 seconds or faster.
Anything over 4 is considered poor.
The time it takes for a page to become interactive. An ideal measurement is less than 100 ms.
Anything over 300 ms will be ranked poorly.
The amount of unexpected layout shift of visual page content. An ideal measurement is less than 0.1.
Anything over 300 ms will rank poorly.