Result Oriented Email Marketing

Increase Your ROI with Email Marketing

Email marketing has been around for a long time and it’s still going strong. For a very affordable price you can send out email blasts to thousands of people at once. And the best part is that your customers want to receive these emails from you. That’s right – they’re looking forward to hearing from you! There are many ways to increase sales with email marketing. Here are a few:

Offer an incentive: Offering special discounts or coupons (or even free shipping) will get people to act. Make sure that your offer is relevant to the time of year and the type of products you sell.

Sales and Bargains: Putting up “Sale” signs in your store isn’t enough anymore. Send out an email blast letting everyone know about the sale and what items are on sale this week. People love bargains, especially if they don’t have to drive far to get them.

Newsletter: This is one of the easiest ways to increase sales with email marketing. Just send out a newsletter every once in a while, letting everyone know about new products, services, or other information that you think they’ll want to know about. Include links so they can easily purchase items right away. Asking readers for their feedback also boosts engagement and shows that

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    What is email marketing?

    Email marketing is a term used to describe the process of delivering promotional content to a list of subscribers, who have opted in for your communications. Using email marketing can help you build relationships with your customers, drive more sales and earn more profits.

    Email marketing allows you to strategically deliver content that is interesting and relevant to your target market. You can also track how effective your campaigns are and deliver the most relevant content to your customers.

    Email marketing is a fantastic way to connect with your audience and generate sales. With the right tools, you can reach anyone with an email address, including fans and followers on social media. The ROI of email marketing is also very high. For every $1 you spend on email marketing, you can expect to make $44 in sales.

    The best part about email marketing is that it’s so cost-effective. You don’t need a large budget to get started or keep it going. In fact, the most successful marketers use free tools like Mailchimp and AWeber to manage their lists and send emails.

    How does email marketing work?

    Email marketing is a great way to build relationships with your audience and achieve a number of business goals. You can generate sales, build brand awareness, collect leads, drive traffic to your website, and more.

    A successful email campaign requires planning, strategy and content. The content is the foundation of your campaign and can make or break it.

    Your messaging should focus on the reader. What do they want? What’s in it for them? What are they trying to accomplish that your product or service can help them with? Take some time to think about the answers to these questions before you start writing copy. The most effective campaigns are crafted from the perspective of the reader.

    Focus on a single call to action (CTA) per email. Your goal should be for readers to take one specific action — for example, following a link or making a purchase. We’ve all received emails that had multiple CTAs that distracted us from what we came there for in the first place. Keep it simple and clear by focusing on one thing you want readers to do when they read your email.

    Our Process

    Our comprehensive email marketing strategy focuses on increasing revenue by delivering the right message to the people who want your products and services.

    Discover

    In order to create an effective marketing campaign, it is important to identify the customers that you are trying to reach. If you know who your target market is, you will have a better idea of how to market your product.

    The first step in identifying your target market is figuring out what kind of person would purchase your product. Establishing a demographic for your consumers will provide you with a clear picture of who exactly you are marketing to.

    Strategy

    After you have identified the demographics of your target market, the next step is making sure that they are interested in your product. You want to do research on what makes your target consumers tick. What motivates them? What demotivates them? Why do they want your product? If they don’t want it, why not? This research will give you valuable insight into how to approach your target market and get them interested in buying from you.

    Design

    Email marketing is one of the most inexpensive and effective ways to reach your customers. It’s an art, however, and must be designed in a way that engages your customers.

    When you’re designing an email marketing campaign, remember these tips:

    Use images. Images are important to keep people’s attention. Use images that are relevant to your message and that illustrate what you want to say. Make sure your images are high resolution, so they look good on a screen.

    Create a balanced design. Be sure there is enough white space between elements in the email to draw the eye easily from one part of the email to the next. Text should be readable without having to zoom in, and it should not run into other elements on the page.

    Use responsive design for mobile devices. The best e-commerce sites use responsive design, which means that when you visit them from a mobile device, you see the same content (with fewer elements) as you would from a full-size computer screen. Your email marketing site should do the same thing — just because someone is reading it from their phone doesn’t mean they can’t see the content and understand it.

    Content

    The purpose of your email marketing content is to convert the reader into a customer. Since the average click through rate for emails is just 0.26 percent, you have to focus on developing content that does the following:

    Solves a problem for the reader, or gives them a reason to buy.

    Make it easy for the reader to complete the desired action, such as by promoting a coupon or free shipping offer.

    Communicate the next step toward conversion, and make sure it’s quick and easy for readers to take that step.

    Reporting

    Email marketing reporting is a crucial component of any campaign. Without it, you’re flying blind.  Without knowing where your customers came from and what they did once they arrived on your site, you won’t know what’s working for you and what isn’t.  This will make it difficult to create an effective email marketing strategy for the future.

    The importance of email marketing reporting can’t be overstated.  It’s how you’ll determine how much money you’re making from each email campaign, which in turn will allow you to plan future campaigns with confidence.

    Email marketing reporting helps you measure a variety of factors, including: Where new leads are coming from What pages on your site visitors are accessing How successful your email campaigns have been.

    These three factors are crucial to creating effective strategies for the future.  Customer segmentation, A/B testing, and more can all be based on information provided by email marketing reporting.

    How do you create effective email campaigns?

    Let’s say you sell a product that helps people learn French, and your email marketing campaign is driving traffic to your site. The point of the email isn’t just to get people to click through to your site. It’s also to get a sign-up for your free French lessons or a free download of an e-book that can help with learning French.

    One way to do that is with a lead magnet — an irresistible offer designed to get people’s contact information so you can market to them in the future. A lead magnet might be a free trial offer, a coupon, or even some useful information — as long as it gets your potential customer to provide their contact information.

    You don’t have to offer something for free. You might also give away something that has value, but isn’t essential (like an e-book). That way, you’re giving away something that gives value without financial cost.

    Testimonials

    Chuck N

    Spark Factory provides outstanding service and solutions, from planning to execution. I am impressed with the quality of their work and they have proven to be a great partner in our business.

    Steven G

    I was blown away by how Spark Factory was able to take my small email list and generate such a large return. I wasn’t expecting this at all!

    Linda S

    We have been using Spark Factory for almost a year now and our email marketing has become the backbone of our business. We use it to drive traffic, generate leads and even sell products. I would definitely recommend this service to anyone who is serious about getting results with email marketing.