Stand Out in the Crowd!
Your logo and branding tell the world who your business is, and have a huge influence on your success.
The first thing people see is your logo, so it’s vital that it looks professional. A good way to ensure this is to use a reputable design agency. They can create a great looking logo that really reflects your business.
And while a memorable logo is great, how you present yourself is equally important. Branding encompasses everything from logos to stationery templates, color schemes, fonts and more.
When people look at your branding they should know straight away what sort of business you’re in and what benefits they’ll get from doing business with you. You might think that doesn’t apply if you’re just selling products, but it does. For example, an e-commerce site selling baby products should have a clean and friendly look and feel that will appeal directly to parents looking for these kinds of products.
If you’re starting a new business, invest in your logo and branding from the very beginning. This will pay off many times over down the road.
There are three major factors that go into good branding:
Your brand should be instantly recognizable, which means it needs to clearly communicate what kind of business you’re running. A good rule of thumb is to make sure that most people who see your logo can tell what business you’re in without having to think about it.
Your brand should also stand out in some way, whether through color, shape or simplicity. Your logo should be distinctive and it should look good on everything from letterhead to t-shirts to coffee mugs. Everybody knows it. Once you’ve established a memorable brand that communicates clearly, you need to get the word out there so that everybody knows it.
Once you’ve picked out a name, think about how you want people to view your company — serious, fun or casual? This should be reflected in the look and feel of your website design, the colors in your logo and so on.