WORDPRESS SPEED MATTERS MORE THAN EVER!
Google’s core web update in June 2021 starts using page speed as a ranking factor.
If your main content loads in 4 seconds or more, it will negatively affect your visibility in search results.
WHY DOES YOUR WORDPRESS PAGE SPEED MATTER?
The time that it takes your page to load has a huge impact on the user experience of your website. Page speed can make or break your site. Faster page speed makes for a better user experience, having a direct impact on the number of page views, conversions and bounce rate. The faster that your site loads, the more likely people are to interact with your website.
Google knows this, and will start using page speed as a factor in search engine results page (SERP) rankings.
Google announced an update to its algorithm that will include a factor called Page Experience. Page Speed, mobile-friendliness, safe-browsing, HTTPS, and popups or other content that blocks the main content of a page reached by a search result link (aka: intrusive interstitial guidelines) are all considered aspects of the user’s Page Experience.
There are many reasons to increase the speed of your WordPress website.
Lower Bounce Rates
40% of visitors abandon a website that takes more than 3 seconds to load. Speed up your website to keep visitors from leaving and going to your competitors.
Improve Search Rankings
Faster sites rank higher in organic and paid search results. Improving your site speed increases traffic, ranking, conversions, and returning traffic
Website speed impacts the amount of traffic that your site gets, which directly affects how much money you can make online. Faster website = more money!
Why do people load up their cart and then leave without completing the purchase? Many times, it is because of speed. You can increase conversions by about 7% for each second you shave off of load time.
Faster websites = happier customers. For each second it takes your site to load, customer experience decreases by 16%. The closer that you are to the 2 second mark, the happier visitors are.
Increase Visitor Retention
79% of online shoppers say they are unlikely to revisit a slow website. If they have a bad experience on your website, they are unlikely to purchase from your website again, costing e-commerce sites billions in revenue each year!
How does Google rate your website’s speed?
**For more accurate results, run tests in an Incognito window. Chrome extensions will affect the score.
Or watch this video to see how to run the test yourself in Google Chrome:
GAIN AN EDGE OVER YOUR COMPETITION
Win the race to the top
Don’t lose the search engine rankings that you’ve worked so hard for because your website is slow. We know how much effort goes into search engine optimization (SEO), because we do it all day, every day. It takes a lot of time, effort and money to rank at the top of the search engine results. All of that could be lost if your website page loading time is over 4 seconds!
It’s likely that your website will not meet the new Page Experience benchmark for speed. Our didn’t! We optimized, compressed, removed extra code and more to speed up our site, but still could not get our previous site to load in under 5 seconds. The main problem was our WordPress theme. So we had to redesign our site on a faster theme and ditch a few plugins that were slowing us down. We’ve been building websites since the 1990’s, and know all the tricks. Just like people, every website is different. We will review your specific reasons for loading time and give you a customized solution to win the speed game. Contact a Pro today for a free evaluation.
ONLY 15% OF WEBSITES ARE WITHIN ACCEPTABLE SPEEDS
This is how Google will evaluate your page speed for their Core Update in June 2021.
Largest Contentful Paint
The time it takes for a page’s main content to load. An ideal LCP measurement is 2.5 seconds or faster. Anything over 4 is considered poor.
First Input Delay
The time it takes for a page to become interactive. An ideal measurement is less than 100 ms. Anything over 300 ms will be ranked poorly.
Cumulative Layout Shift:
The amount of unexpected layout shift of visual page content. An ideal measurement is less than 0.1. Anything over 300 ms will rank poorly.
Contact a Pro for a customized plan.
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