Real Estate Marketing 101: 5 Actionable SEO Hacks
real estate marketing 101
Search engine optimization is one of the most powerful tools in the digital marketer’s toolbox. It can help you bring visitors over the high walls set by your competition, both globally and locally. Here are the few actionable SEO hacks that you can apply right now to jumpstart your digital real estate marketing efforts.
Add Your Keywords Like a Pro
You should first focus on building a list of keywords that you want to use and making sure you have web pages on your site for all of them. In layman’s terms, keywords are nothing more than simple terms that show up in searches.
Where should you place the keywords? This is an easy one. Make sure to put them in the: URL, Page Title, Page Body, Image Titles and Alt Tags. Where to start? Do some quick keyword research and work your way up from there.
If you are completely unfamiliar with the process, feel free to contact us, as we are more than willing to provide you with assistance. Make sure to check out our SEO Process.
Get a Free Google Listing
This hack will take the least of your time, and on top of that, you can do it completely free. Did you know that Google has released completely free “Google My Business” service?
This service is created to help both businesses and people in search of a particular service. Listing your real estate company in the Google my Business directory will make it easier for people to discover you when they are searching for businesses like yours on Google Maps and Google Search.
Make sure to provide accurate information and to properly format your phone number.
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Focus on Local SEO
Since your entire business model is built on the idea that you are operating locally, you should focus on local SEO. Don’t worry about all of those potential clients from out of town who are looking for new accommodations in your town. When you focus your SEO efforts locally, you will appear in their searches too, simply because they use keywords that include your city and neighborhood name.
How do you improve your local SEO? First, make sure that your address is featured on your website pages. And, secondly, kickstart the blog section on your website. Write about numerous real estate topics, including local topics, events, best neighborhoods to live in, and so on.
Get a Responsive Website
A responsive website is a must-have today. According to stats, every other potential customer is going to use a mobile device to look for a real estate agency. Getting a responsive website is the best way to maximize your real estate marketing opportunities.
Responsive design will enable your website to scale to the size of any mobile device. By doing so, you will enhance the user experience for the real estate prospects, increase the time they spend on your website, thus improving the position of your website in the search engine result pages even further.
Spice it Up With Internal Linking
Internal linking is a great way to make it easier for your website visitors to navigate through it. Additionally, it will help them to find more information faster and Google will love you for it. Besides, it will enable search engine crawlers to index your older blog posts and website pages.
There is one rule about internal linking that you have to obey – make sure to use the proper keywords for your link anchors, the ones that tell the user what the destination is about.
There you have it, five easy to apply SEO hacks to boost your real estate marketing efforts. Feel free to check out our blog post on setting up realtor SEO campaigns to get a better perspective on the entire topic.