Tag: SEO

Why You Need to Offset PPC with SEO & Email Marketing

Seo-vs-PPC

If you’re going to invest in paid ads, it’s important to offset them with email marketing campaigns. Here are four reasons why: You need to build trust before asking for money It’s easy to get caught up in the excitement of a new campaign and reach out to customers right away. But that can lead

WHAT YOU NEED TO KNOW ABOUT GOOGLE’S CORE UPDATE

Each day, Google usually releases one or more changes designed to improve their search results. Most aren’t noticeable but help them to incrementally improve. Several times a year, Google makes significant, broad changes to their search algorithms and systems. They refer to these as “core updates.” Their designed to ensure that overall, Google is delivering

All Hail Hashtags! – The King of Social Media

Touch-tone telephone service was first unveiled in 1963 and became available to consumers in 1964. A touch-tone phone could make a total of seven tones. The way it worked was, the user pushed one button which produced a combination of two sounds. Microphones hooked to a computer listened for the sounds and was able to

Everything You Need to Know About Internal Link Building

In the SEO industry, when you hear the term “link building,” you probably assume the person is talking about external links or backlinks. This makes sense. After all, backlinks from other websites are a strong signal to search engines and a driving force behind organic search rankings. But there is another type of link building

Google’s John Mueller Answers Question About Negative SEO

In a Webmaster Hangout, Google’s John Mueller answered a question from a web publisher who asked what to do about a suspected negative SEO attack. The web publisher asked if he should wait until he received a manual action from Google. Here is the question: “My website gets hundreds of links that seem to be

4 Reasons Why Your Content Isn’t Ranking

  If you’re even marginally familiar with SEO, you’ve likely heard the maxim “content is king.” While I won’t be discussing that exact topic today, the claim still has some relevance here. Suppose you’ve done your market research, scoped out the high-traffic pages you’re looking to optimize, and written your killer, keyword-infused content. Then you