WHAT YOU NEED TO KNOW ABOUT GOOGLE’S CORE UPDATE

[vc_row][vc_column][vc_column_text]Each day, Google usually releases one or more changes designed to improve their search results. Most aren’t noticeable but help them to incrementally improve. Several times a year, Google makes significant, broad changes to their search algorithms and systems. They refer to these as “core updates.” Their designed to ensure that overall, Google is delivering on their mission to present relevant and authoritative content to searchers. One of these core updates just occurred with Google announcing the recent changes. As …

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All Hail Hashtags! – The King of Social Media

[vc_row][vc_column][vc_column_text]Touch-tone telephone service was first unveiled in 1963 and became available to consumers in 1964. A touch-tone phone could make a total of seven tones. The way it worked was, the user pushed one button which produced a combination of two sounds. Microphones hooked to a computer listened for the sounds and was able to decode the number. Two tones together were used because it made it easier for the computer to differentiate the sound from music, voices or background …

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Why Is Content Marketing so Valuable?

There are many different techniques that can be used to market a business online. There are more and more innovations in the marketing world every day. Chances are that the number of options is only going to increase in the future. This is already creating problems for businesses, as they cannot decide which type of marketing would be best for them. Although companies have different needs,  every company uses a marketing method that best suits it. There is one marketing …

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Google Speed Update is now being released to all mobile users

Announced yesterday, Google Speed Update is now rolling out. It impacts mobile search rankings. If your site is slow, you can bet that you will lose rankings. Google has updated its original blog post around the Speed Update saying this is now “rolling out for all users.” Google this morning has begun incorporating the new Speed Update algorithm in the mobile search results as a search ranking factor. This update only impacts the slowest of sites on the internet. For Real Estate & Big e-commerce Shops, this …

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Real Estate Advertising in 2018: 4 Ways to Cleverly Lure New Clients

Selling is an art, and advertising is your most valuable instrument. If you treat it as such, you’ll able to completely transform your real estate advertising methods and grab your audience’s attention. If you’re in the industry, you know that real estate agencies are not a rarity. What makes your job even more challenging is the fact that everyone in your line of business uses the same tools and methods. The contemporary technology is available and cost-efficient. Therefore, it all …

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Real Estate Marketing 101: 5 Actionable SEO Hacks

real estate marketing 101 Search engine optimization is one of the most powerful tools in the digital marketer’s toolbox. It can help you bring visitors over the high walls set by your competition, both globally and locally. Here are the few actionable SEO hacks that you can apply right now to jumpstart your digital real estate marketing efforts. Add Your Keywords Like a Pro You should first focus on building a list of keywords that you want to use and …

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3 Lethal PPC Mistakes You Need to Avoid

PPC or Pay Per Click is a good marketing option for companies looking to improve their advertising on all levels and get that necessary boost they need. However, the most common benefits of a PPC campaign are improved sales, gathering more leads, and spreading brand awareness. Still, not every PPC campaign is good, and if you aren’t careful about what you are doing, you might waste a lot of money and get little in return, which is counterproductive. To make …

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What Is a Local Citation and Why Is It Important for Your Business?

Numerous businesses wonder why and how is it that their website isn’t bringing enough income. It’s designed properly, so it should work, right? Look at it this way – no matter how aesthetically pleasing your business card is, you won’t be able to do much with it if you frame it and keep it in your office. So that people hear and remember about your business, you need to make contacts and share it. The same goes for your website. …

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