The 10 Best Marketing Podcasts [2019]

Marketing podcasts — particularly the best marketing podcasts — present an epic opportunity. They allow you to unlock industry leaders’ secrets to create impactful campaigns. It is like creating your own marketing university, where you can assemble classes and attend lessons: On your commute On your coffee break In the gym Wherever you are, right now In this article, we are going to “look” at the ten best marketing podcasts of the moment so you can fill your ears (and …

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Why You Should Integrate Search Marketing into Your Organization’s Culture

Digital marketing continues to evolve and search remains a big driver of performance within it. Industry terminology continues to shift into things like “performance marketing.” Regardless of what we call it, search marketing and drilling down specifically into SEO and paid search, is often still siloed or walled off from the rest of the marketing mix. There are several factors as to why the search is treated differently. Some come from the broader marketing team, company, or agency, and trouble …

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Facebook Group vs. Facebook Page: What’s Better for Your Brand?

Social media has changed our world forever. It’s put us in contact with people faster than ever before, regardless of their location. It has also given people and businesses a way to connect that was previously unimaginable. Direct feedback, customer communication, praise, complaints, reviews – social media offers a way to obtain it all. And all of it pretty easily. But using the features of social media correctly and effectively is much different than simply using social media. We know …

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