How WordPress Works: Getting Started and Benefits

If you’re looking to build a website, chances are you already have some knowledge of WordPress. After all, it’s a top-rated platform, and is used by more than 409 million people worldwide. WordPress comes equipped with many advanced publishing, editing, and design features that have made it the dominating website-building platform in the world. Its themes and templates allow beginner web designers to create a professional-looking WordPress website without a lot of complicated code. And the plugins flesh out the …

Read More

WHAT YOU NEED TO KNOW ABOUT GOOGLE’S CORE UPDATE

[vc_row][vc_column][vc_column_text]Each day, Google usually releases one or more changes designed to improve their search results. Most aren’t noticeable but help them to incrementally improve. Several times a year, Google makes significant, broad changes to their search algorithms and systems. They refer to these as “core updates.” Their designed to ensure that overall, Google is delivering on their mission to present relevant and authoritative content to searchers. One of these core updates just occurred with Google announcing the recent changes. As …

Read More

All Hail Hashtags! – The King of Social Media

[vc_row][vc_column][vc_column_text]Touch-tone telephone service was first unveiled in 1963 and became available to consumers in 1964. A touch-tone phone could make a total of seven tones. The way it worked was, the user pushed one button which produced a combination of two sounds. Microphones hooked to a computer listened for the sounds and was able to decode the number. Two tones together were used because it made it easier for the computer to differentiate the sound from music, voices or background …

Read More

Guest Posting in 2020 – How to Do it and Get Crazy Results

In the SEO world, you hear a lot of talk about guest posting as a way to improve your rankings.. A lot of people second guess that at first. Could providing content for other people’s websites really help yours? Absolutely. Guest posting is one of the best ways to extend your brand reach and get more eyes on your website. But how? That’s what we’re going to be discussing in this article. We will talk about the what, the where, …

Read More

Everything You Need to Know About Internal Link Building

In the SEO industry, when you hear the term “link building,” you probably assume the person is talking about external links or backlinks. This makes sense. After all, backlinks from other websites are a strong signal to search engines and a driving force behind organic search rankings. But there is another type of link building that is also important: internal link building. These are the links you build on your website that point to other relevant pages on your site. …

Read More

4 Reasons Why Your Content Isn’t Ranking

  If you’re even marginally familiar with SEO, you’ve likely heard the maxim “content is king.” While I won’t be discussing that exact topic today, the claim still has some relevance here. Suppose you’ve done your market research, scoped out the high-traffic pages you’re looking to optimize, and written your killer, keyword-infused content. Then you slap it on your site and sit back and wait. Months go by, and those pages still aren’t ranking well. In fact, there’s almost no …

Read More

Blogging Best Practices: Writing Content That Will Perform

Blogging has become a must-do for any business looking to succeed in content marketing. It is a consistent and powerful way to reach the masses with your expertise. There is no better way to show that you are an authority in your field than with a regularly-updated blog. A successful blog will drive people to your website and improve your business’ SEO rankings. While anyone can blog, not everyone succeeds and manages to write blog content that performs on the …

Read More

Creating Buyer Personas for Effective Marketing

Buyer personas can help your business create compelling content, drive more sales, and keep your customers happy and loyal. The problem is, though, creating good buyer personas can be difficult. Where do you start? This post will break it all down. We’ll dive right into what a buyer persona is, explain why they’re valuable and then give you a step by step, actionable strategy for creating buyer personas and using them to drive awareness and sales. What is a Buyer …

Read More

75 Mobile Statistics to Get You Amped for 2020

More people are on mobile than ever before, and the numbers aren’t going anywhere but up. Statistically, at least half of the people reading this article are doing it from their phone. Every time we take a ride on a bus or a train, we witness a sea of phones lighting up the faces of commuters. But how pervasive are they, really? And how are they affecting your marketing strategy? This resource gives you 75 recent mobile statistics, organized into …

Read More

Is There an Ideal Length for Blog Posts?

Over the years, there have been a thousand articles written on the topic of ideal blog post length. And all those articles throw out complicated statistics and numbers about an ideal blog article length. All the sources, graphs, data, and conflicting numbers are confusing, mind-numbing, and (often) misleading. So for this article, we’ve done all the reading and researching for you. We’ve taken a look at all the studies, collated the data, and broken it down. We’ll cover: The ideal …

Read More