Category: Pay per Click

Why You Need to Offset PPC with SEO & Email Marketing

Seo-vs-PPC

If you’re going to invest in paid ads, it’s important to offset them with email marketing campaigns. Here are four reasons why: You need to build trust before asking for money It’s easy to get caught up in the excitement of a new campaign and reach out to customers right away. But that can lead

PPC Pricing – What Does PPC Cost in 2020?

We all know how vital search engine optimization is to modern marketing. Rising up the organic ranks is vital to your success. But it also takes time. Sometimes more than six months before you start to see a return on your investment. Luckily, there is a more immediate option that can work on its own

How to Get More Leads in 2020 [9 Proven Tactics]

Lead generation is one of the most important things you can be doing for your business in 2020. After all, nurtured leads are significantly more likely to result in sales than from random strangers off the digital streets. And while we all know that we should be prioritizing lead generation, the real question is this:

Digital Marketing Techniques and Strategies

The digital world seems to become unstoppable nowadays. The presence of the internet revolutionized everything, even in managing businesses. From different promotional strategies like print ads, billboards, and telemarketing that ruled the marketing services for a long time, the present demands of marketing involve reaching people online. This is now the focus of a digital

The COVID-19 pandemic and Digital Marketing.

COVID-19 pandemic and Digital Marketing, SEO experts are here to keep Businesses afloat. Let us be sensible of our content and listen to SEO experts so that we can adapt throughout the pandemic. Research data about websites from different industries are showing the effects of the COVID-19 pandemic. The website’s performance dropped by an average

WHAT YOU NEED TO KNOW ABOUT GOOGLE’S CORE UPDATE

Each day, Google usually releases one or more changes designed to improve their search results. Most aren’t noticeable but help them to incrementally improve. Several times a year, Google makes significant, broad changes to their search algorithms and systems. They refer to these as “core updates.” Their designed to ensure that overall, Google is delivering

All Hail Hashtags! – The King of Social Media

Touch-tone telephone service was first unveiled in 1963 and became available to consumers in 1964. A touch-tone phone could make a total of seven tones. The way it worked was, the user pushed one button which produced a combination of two sounds. Microphones hooked to a computer listened for the sounds and was able to

6 Important Stats That Illustrate the Changes in SEO and Search

Can you remember the last thing you Googled? Yes, the internet is the largest information hub that exists today. Whether you’re interested in learning a new language, looking for steps on how to change a tire or cook a dish you can literally access all kinds of information in several viable formats. But it wasn’t