Ecommerce Conversion Rates in Google Analytics: What is it, What is a Good Number, How Do I Improve?

When you’re running a business website, Google Analytics can be one of the most useful tools in your arsenal. GA can monitor and track your customers and products. It can help you improve traffic and conversions while getting you more customer data. But above all else, Google Analytics enables you to improve on the overall customer experience. Customer experience is a big deal when it comes to Google-based SEO. Google wants to make sure that the sites it recommends to …

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PPC Pricing – What Does PPC Cost in 2020?

We all know how vital search engine optimization is to modern marketing. Rising up the organic ranks is vital to your success. But it also takes time. Sometimes more than six months before you start to see a return on your investment. Luckily, there is a more immediate option that can work on its own or alongside SEO. It’s called Pay-Per-Click advertising, and it’s commonly run through a service called Google Ads, formerly known as Google Adwords. You might have …

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How to Get More Leads in 2020 [9 Proven Tactics]

Lead generation is one of the most important things you can be doing for your business in 2020. After all, nurtured leads are significantly more likely to result in sales than from random strangers off the digital streets. And while we all know that we should be prioritizing lead generation, the real question is this: How on earth can we do that? For companies who are new to lead generation, you might not be sure where to start, especially when …

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Digital Marketing Techniques and Strategies

The digital world seems to become unstoppable nowadays. The presence of the internet revolutionized everything, even in managing businesses. From different promotional strategies like print ads, billboards, and telemarketing that ruled the marketing services for a long time, the present demands of marketing involve reaching people online. This is now the focus of a digital marketing company. The Concept of Digital Marketing Digital marketing is a general term that covers all forms of Virginia marketing services that use digital channels …

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The COVID-19 pandemic and Digital Marketing.

COVID-19 pandemic and Digital Marketing, SEO experts are here to keep Businesses afloat. Let us be sensible of our content and listen to SEO experts so that we can adapt throughout the pandemic. Research data about websites from different industries are showing the effects of the COVID-19 pandemic. The website’s performance dropped by an average of 20% for the past two weeks, except for those businesses/products that were considered an essential human need. As a result, most businesses are trimming their …

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WHAT YOU NEED TO KNOW ABOUT GOOGLE’S CORE UPDATE

[vc_row][vc_column][vc_column_text]Each day, Google usually releases one or more changes designed to improve their search results. Most aren’t noticeable but help them to incrementally improve. Several times a year, Google makes significant, broad changes to their search algorithms and systems. They refer to these as “core updates.” Their designed to ensure that overall, Google is delivering on their mission to present relevant and authoritative content to searchers. One of these core updates just occurred with Google announcing the recent changes. As …

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All Hail Hashtags! – The King of Social Media

[vc_row][vc_column][vc_column_text]Touch-tone telephone service was first unveiled in 1963 and became available to consumers in 1964. A touch-tone phone could make a total of seven tones. The way it worked was, the user pushed one button which produced a combination of two sounds. Microphones hooked to a computer listened for the sounds and was able to decode the number. Two tones together were used because it made it easier for the computer to differentiate the sound from music, voices or background …

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6 Important Stats That Illustrate the Changes in SEO and Search

Can you remember the last thing you Googled? Yes, the internet is the largest information hub that exists today. Whether you’re interested in learning a new language, looking for steps on how to change a tire or cook a dish you can literally access all kinds of information in several viable formats. But it wasn’t always this way. Did you know that it’s been over twenty years since the earliest web search engines became publicly available? More than two decades …

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Google’s Danny Sullivan Responds Directly to DuckDuckGo’s Anti-Privacy Claims

ADVERTISEMENT In a rare move from Google, Search Liaison Danny Sullivan has responded directly to negative claims made by DuckDuckGo. Sullivan responded to a tweet from DuckDuckGo in which a video was shared that contains “five good reasons” why users should stop using Google and Facebook. Most people now know companies like Google & Facebook collect & sell your data. Yet some people still think, “So what? I have nothing to hide.” Here’s five compelling reasons to tell them why …

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75 Mobile Statistics to Get You Amped for 2020

More people are on mobile than ever before, and the numbers aren’t going anywhere but up. Statistically, at least half of the people reading this article are doing it from their phone. Every time we take a ride on a bus or a train, we witness a sea of phones lighting up the faces of commuters. But how pervasive are they, really? And how are they affecting your marketing strategy? This resource gives you 75 recent mobile statistics, organized into …

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