Site Speed Killers Bugging You? WordPress Speed Optimization Service To The Rescue

With the help of a WordPress speed optimization service, you can boost the speed performance of your website. And as every webmaster and online marketer knows, fast and intuitive websites can improve user experience, which is imperative to carve out a business’s online presence today. Internet users like responsive websites because they offer posthaste answers to their questions. This makes them more likely to convert into your patrons. 

If a fast website can support your online success, a slow website can kill it. Sluggish websites annoy the users, making them more likely to abandon your site and move to other websites. If you have a slow website, get ready to face torpid conversations, high bounce rates, and diminished cash flow. The quickest fix for a slow WordPress site is to use a WordPress speed optimization service.

In this blog, we will go over six common mistakes that can make your website slower. Without any further ado, let’s dive in. 

Uploading High-Quality Images

Many beginner website builders upload high-quality images to boost the look of their websites. Little do they know that this can make their website slower. High-quality images make your website heavier, which adds to its loading time. You have to prioritize site speed over image quality because if the users cannot open your site, how would they look at your visually appealing images in the first place? Ergo, make it a point to optimize the images on your site.

Missing Cache Plugins

Cache plugins help create a static version of your web pages and content, which the browsers can render swiftly. As a result, your website loads faster the next time your users visit it. These plugins boost the performance of your website and help it rank higher on search engine result pages (SERPs). A speedy website also enhances the overall user experience. WP Super Cache, W3 Total Cache, and WP Fastest Cache are some popular cache plugins for WordPress websites that you can consider. 

Using Free Themes and Plugins

If you have been using free themes or plugins developed by a third party, your website performance will probably be a lot slower than you would like. Why? Because such themes and plugins may have numerous redundant codes running in the background. These codes can impact the speed of your website. So, while you are trying to save money using free themes and plugins, you lose even more as your users are not converting because of a sluggish site. To circumvent this problem, only get plugins and themes from a trustworthy and credible developer. 

Using Too Many Plugins and Widgets

Plugins and widgets do make your website more functional. That being said, there is a fine line between using enough plugins and packing your website with them. If you cross the line and drown your website with plugins and widgets just for the sake of functionality, then your website will become slow. Remember that adding even a tiny widget can increase your load time by 2 seconds, which is a lot! So, stick to only a few important ones, and you will be good to go. 

Using Cheap Web Hosting Service

Want to know the secret behind your inexpensive hosting plan? Well, your web host is just using one server to host hundreds, if not thousands, of websites. While this does save you some money, this also means that you have a sluggish website just because a single server is hosting so many websites. The sad part is that you are not gaining any profit despite saving money on your hosting service. Why? Because the loss of revenue due to your slow website is far more than the money you are saving. 

Not Using Content Delivery Network (CDN)

CDNs are a group of servers that are distributed all across the globe. They work together to deliver Internet content faster. They boost the speed of asset transfer, such as HTML pages, images, videos, and javascript files. Due to this, websites load more quickly. Consider this: if you are operating from New York and your server is in Singapore, every time a request for a web page is made, it has to travel from Singapore to New York. However, if the server in Singapore is using a CDN located in the US, things become so much faster. 

So there you have it: these are the six most common mistakes that people commit, which reduces the speed of their websites. If you want to steer clear of these mistakes, leverage professional WordPress speed optimization services. An experienced professional will optimize your WP website to make it faster and more user-friendly. 

About the author

Stacey Stevens is an editor for Spark Factory, covering organic search, podcasting and e-commerce. Her background is in journalism and content marketing.