How to Get More Leads in 2020 [9 Proven Tactics]

Lead generation is one of the most important things you can be doing for your business in 2020. After all, nurtured leads are significantly more likely to result in sales than from random strangers off the digital streets. And while we all know that we should be prioritizing lead generation, the real question is this: How on earth can we do that? For companies who are new to lead generation, you might not be sure where to start, especially when …

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The COVID-19 pandemic and Digital Marketing.

COVID-19 pandemic and Digital Marketing, SEO experts are here to keep Businesses afloat. Let us be sensible of our content and listen to SEO experts so that we can adapt throughout the pandemic. Research data about websites from different industries are showing the effects of the COVID-19 pandemic. The website’s performance dropped by an average of 20% for the past two weeks, except for those businesses/products that were considered an essential human need. As a result, most businesses are trimming their …

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WHAT YOU NEED TO KNOW ABOUT GOOGLE’S CORE UPDATE

[vc_row][vc_column][vc_column_text]Each day, Google usually releases one or more changes designed to improve their search results. Most aren’t noticeable but help them to incrementally improve. Several times a year, Google makes significant, broad changes to their search algorithms and systems. They refer to these as “core updates.” Their designed to ensure that overall, Google is delivering on their mission to present relevant and authoritative content to searchers. One of these core updates just occurred with Google announcing the recent changes. As …

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All Hail Hashtags! – The King of Social Media

[vc_row][vc_column][vc_column_text]Touch-tone telephone service was first unveiled in 1963 and became available to consumers in 1964. A touch-tone phone could make a total of seven tones. The way it worked was, the user pushed one button which produced a combination of two sounds. Microphones hooked to a computer listened for the sounds and was able to decode the number. Two tones together were used because it made it easier for the computer to differentiate the sound from music, voices or background …

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How Your Business Can Collaborate with Instagram Influencers to Grow Ecommerce Sales

It used to be that if you wanted an endorsement for your product or service, you had to spend big money to net a celebrity spokesperson. Think of Michael Jordan with Nike, William Shatner with Priceline, Samuel L. Jackson with Capital One, James Earl Jones with CNN, and so forth. Enter the age of social media. Now, we have a new kind of endorsement, one that is affordable and within reach for businesses of all sizes. They’re called influencers. An …

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6 Important Stats That Illustrate the Changes in SEO and Search

Can you remember the last thing you Googled? Yes, the internet is the largest information hub that exists today. Whether you’re interested in learning a new language, looking for steps on how to change a tire or cook a dish you can literally access all kinds of information in several viable formats. But it wasn’t always this way. Did you know that it’s been over twenty years since the earliest web search engines became publicly available? More than two decades …

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Creating Buyer Personas for Effective Marketing

Buyer personas can help your business create compelling content, drive more sales, and keep your customers happy and loyal. The problem is, though, creating good buyer personas can be difficult. Where do you start? This post will break it all down. We’ll dive right into what a buyer persona is, explain why they’re valuable and then give you a step by step, actionable strategy for creating buyer personas and using them to drive awareness and sales. What is a Buyer …

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Organic vs. Paid Search: (66 Astonishing) Statistics for 2019

Let’s just come out and say it: this is not the first “search statistics” article ever written. But a quick glance through the top results doesn’t give you what you need. You’ll see posts covering organic search statistics, resources covering paid search statistics, or a walk-through for how to succeed with an organic search strategy. But none of these articles give you an understanding of both organic and paid search with up-to-date numbers and the actionable ways you can use …

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Why You Should Integrate Search Marketing into Your Organization’s Culture

Digital marketing continues to evolve and search remains a big driver of performance within it. Industry terminology continues to shift into things like “performance marketing.” Regardless of what we call it, search marketing and drilling down specifically into SEO and paid search, is often still siloed or walled off from the rest of the marketing mix. There are several factors as to why the search is treated differently. Some come from the broader marketing team, company, or agency, and trouble …

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