Click fraud is a serious problem. In fact, up to 40% of all clicks on ads are fraudulent. And that number is rising! How does this affect your business? Let’s look at an example. You’re a small business owner and you work with a digital marketing agency to manage your Google Ads account. In any
When you create your account there are 3 levels inside of Tag Manager: Account- Think of this as a companywide account Container- Individual websites Tags- Individual tags you get from all the other platforms that want your website data You should be the only one who has access to your account at the company level.
If you’ve put any thought or research into the SEO of your business website, you’ve likely encountered the idea of “Organic Click-Through Rate,” or oCTR. Your business’ click-through rate is often a metric associated with pay-per-click advertising efforts like those available from Google AdWords. However, organic click-through rates are also a common discussion topic when
Digital marketing continues to evolve and search remains a big driver of performance within it. Industry terminology continues to shift into things like “performance marketing.” Regardless of what we call it, search marketing and drilling down specifically into SEO and paid search, is often still siloed or walled off from the rest of the marketing
Using a booming upsurge in the number of eCommerce sites there is certainly fierce opposition to attract more customers. It has made the customers more empowered and it has increased their anticipation. It is becoming more challenging to please a customer as a smallest mistake can prove to be lethal. As per the study it