How To Install Google Tag Manager on WordPress

When you create your account there are 3 levels inside of Tag Manager: Account- Think of this as a companywide account Container- Individual websites Tags- Individual tags you get from all the other platforms that want your website data You should be the only one who has access to your account at the company level. If you do anything with clients or collaboration projects there should always be a separate account. If you have subdomains, you should have the same …

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WooCommerce How To: 9 Free Ways to Speed Up Your WooCommerce WordPress Website

Use a Content Delivery Network (CDN) like Cloudflare This is a fast, agile, and secure network to deliver your content to people from servers that are much closer to their physical location. The way Cloudflare works is they cache your content on servers all over the world and they deliver your content from the servers closest to people. There are many benefits to using Cloudflare. Open up Cloudflare.com and sign up for free. From here you will then add your …

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How to Improve Organic Click-Through Rates in 2020

If you’ve put any thought or research into the SEO of your business website, you’ve likely encountered the idea of “Organic Click-Through Rate,” or oCTR. Your business’ click-through rate is often a metric associated with pay-per-click advertising efforts like those available from Google AdWords. However, organic click-through rates are also a common discussion topic when you’re trying to improve your ranking in organic search results. If you want to get noticed, you have to improve your organic CTR.  But to …

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Why You Should Integrate Search Marketing into Your Organization’s Culture

Digital marketing continues to evolve and search remains a big driver of performance within it. Industry terminology continues to shift into things like “performance marketing.” Regardless of what we call it, search marketing and drilling down specifically into SEO and paid search, is often still siloed or walled off from the rest of the marketing mix. There are several factors as to why the search is treated differently. Some come from the broader marketing team, company, or agency, and trouble …

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