Category: Uncategorized

How to do cannabis marketing the right way.

How to do Cannabis Marketing the right way?   This is a question we get asked a lot.  The cannabis industry has grown by leaps and bounds in the past few years. With legalization increasing across the country, the industry is booming. According to some estimates, it is set to double by 2025!  If you’re

What is click fraud?

Click fraud is a serious problem. In fact, up to 40% of all clicks on ads are fraudulent.  And that number is rising!  How does this affect your business? Let’s look at an example. You’re a small business owner and you work with a digital marketing agency to manage your Google Ads account.  In any

How To Install Google Tag Manager on WordPress

When you create your account there are 3 levels inside of Tag Manager: Account- Think of this as a companywide accountContainer- Individual websitesTags- Individual tags you get from all the other platforms that want your website data You should be the only one who has access to your account at the company level. If you

How to Improve Organic Click-Through Rates in 2020

If you’ve put any thought or research into the SEO of your business website, you’ve likely encountered the idea of “Organic Click-Through Rate,” or oCTR. Your business’ click-through rate is often a metric associated with pay-per-click advertising efforts like those available from Google AdWords. However, organic click-through rates are also a common discussion topic when

Why You Should Integrate Search Marketing into Your Organization’s Culture

Digital marketing continues to evolve and search remains a big driver of performance within it. Industry terminology continues to shift into things like “performance marketing.” Regardless of what we call it, search marketing and drilling down specifically into SEO and paid search, is often still siloed or walled off from the rest of the marketing