Fundraising

Overview


Objective

Fundraising Zone operates in the high competitive school fundraising industry.  They enable students & school organizations to raise funds without actually having to put up any of their own money.  When Fundraising Zone first started working with Spark Factory, they had lost several of their high ranking positions.

Strategy

Spark Factory organized a highly targeted content marketing strategy to create immediate top of mind recognition on a variety of high traffic blogs.  We then began an extensive backlink building & indexing campaign to re-establish Fundraising Zone’s rankings for their top searches.

Results

Since working with Spark Factory, a top content marketing agency in Virginia, Fundraising Zone has seen a 360% increase in traffic, posting one of their busiest back to school seasons to date.  They have re-established their rankings and are dominating their industry.



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