Search Engine Optimization (SEO) is based on complex algorithms that incorporate a multitude of factors. Content marketing is one of the most effective strategies to achieve the highest organic (un-paid, natural) rankings. Content marketing not only answers your target audience’s questions, it helps you build trust, develop relationships, improve conversions, and generate leads. Many people think that writing blog posts on their website regularly is enough to rise up through the rankings. While that is a great habit, it is not what moves the needle to rise to the top of search engine result pages (SERPs).
Effectively using Content Marketing for higher Search Results
You really need to publish well-written, relevant content on other high quality websites to really spark growth in your rankings. We like to say that “you are who you associate with in life and online.” Websites are given a Domain Authority (DA) score between 1-100 to determine their quality and relevance. The higher the score, the more likely they are to rank high within search engines. Publishing content with links to your website on websites with a high DA will tell search engines that your website is more credible. In return, they will reward you with higher rankings.