Creating Buyer Personas for Effective Marketing

Buyer personas can help your business create compelling content, drive more sales, and keep your customers happy and loyal. The problem is, though, creating good buyer personas can be difficult. Where do you start? This post will break it all down. We’ll dive right into what a buyer persona is, explain why they’re valuable and then give you a step by step, actionable strategy for creating buyer personas and using them to drive awareness and sales. What is a Buyer …

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Why You Should Integrate Search Marketing into Your Organization’s Culture

Digital marketing continues to evolve and search remains a big driver of performance within it. Industry terminology continues to shift into things like “performance marketing.” Regardless of what we call it, search marketing and drilling down specifically into SEO and paid search, is often still siloed or walled off from the rest of the marketing mix. There are several factors as to why the search is treated differently. Some come from the broader marketing team, company, or agency, and trouble …

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Facebook Group vs. Facebook Page: What’s Better for Your Brand?

Social media has changed our world forever. It’s put us in contact with people faster than ever before, regardless of their location. It has also given people and businesses a way to connect that was previously unimaginable. Direct feedback, customer communication, praise, complaints, reviews – social media offers a way to obtain it all. And all of it pretty easily. But using the features of social media correctly and effectively is much different than simply using social media. We know …

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Small Business SEO: 6 Ways to Simplify Your Weekly Approach

Contributions from our friends at Boston Web Design Company Up And Social I doubt many small business owners wake up in the morning and think to themselves, “I can’t wait to do some killer SEO today!” If SEO crosses a small business owner’s mind in the morning, it’s typically accompanied by feelings of dread and confusion. But it doesn’t have to be this way. Contrary to what most people think, SEO is actually quite simple. SEO Doesn’t Have to be …

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How to Choose the Right Facebook Ad Objective for Your Goals

Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and, the way your campaigns are optimized. There are 13 campaign objectives to choose from but not much supporting content to help make that selection. Because of this, getting started with Facebook can be a little bit overwhelming. I remember back when I was setting up my first Facebook Ads account – I searched for tips or guides that would …

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Lead Generation

The landscape of online businesses is rapidly changing every year. What used to work last year has already been replaced or updated to keep up with the dynamic nature of online business. Just about every aspect of running a business has changed, including lead generation. Where client referrals and networking used to be the key to gaining new customers, exciting new advancements in technology has provided the next frontier in lead generation. While the constant change may be daunting, it …

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Messenger Marketing in 2019

The explosive rise of messenger apps like Facebook Messenger and WhatsApp is hard to ignore, and provides many new opportunities for businesses trying to engage new customers. The usage of these apps have grown exponentially in the past few years, with Facebook leading the way in the US with over 110 million monthly users. And here is the kicker- it has only been active since March 2017! In a few years, messenger apps will be one of the biggest marketing …

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Facebook Ad Campaign. Link Clicks and Brand Awareness vs Reach

<h1> brand awareness vs reach </h1> Clients ask us all the time what we can do with a small media budget. So we thought we would write a post to help everyone understand the options better on Facebook.  So for context, when we choose a campaign objective, Facebook will optimize towards serving the ad to people who will fulfill your objective. e.g Brand Awareness ads, clicks, post engagement, landing page views. All depending on your marketing goals. What is Reach So …

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6 Effective Tips for Small Business Owners

In today’s digital era, it has become an absolute must to have a measurable online presence. However, due to fierce competition, it is not that easy anymore. But it’s not impossible either. Here are some proven and tested SEO tips, which we want to share with you. 1. Informative Content and Updated Website It is very important for you to maintain your business website. Informative content and updated website can gain you the desired success. ·        First and foremost having …

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