WHAT YOU NEED TO KNOW ABOUT GOOGLE’S CORE UPDATE

[vc_row][vc_column][vc_column_text]Each day, Google usually releases one or more changes designed to improve their search results. Most aren’t noticeable but help them to incrementally improve. Several times a year, Google makes significant, broad changes to their search algorithms and systems. They refer to these as “core updates.” Their designed to ensure that overall, Google is delivering on their mission to present relevant and authoritative content to searchers. One of these core updates just occurred with Google announcing the recent changes. As …

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All Hail Hashtags! – The King of Social Media

[vc_row][vc_column][vc_column_text]Touch-tone telephone service was first unveiled in 1963 and became available to consumers in 1964. A touch-tone phone could make a total of seven tones. The way it worked was, the user pushed one button which produced a combination of two sounds. Microphones hooked to a computer listened for the sounds and was able to decode the number. Two tones together were used because it made it easier for the computer to differentiate the sound from music, voices or background …

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Everything You Need to Know About Internal Link Building

In the SEO industry, when you hear the term “link building,” you probably assume the person is talking about external links or backlinks. This makes sense. After all, backlinks from other websites are a strong signal to search engines and a driving force behind organic search rankings. But there is another type of link building that is also important: internal link building. These are the links you build on your website that point to other relevant pages on your site. …

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Google’s John Mueller Answers Question About Negative SEO

In a Webmaster Hangout, Google’s John Mueller answered a question from a web publisher who asked what to do about a suspected negative SEO attack. The web publisher asked if he should wait until he received a manual action from Google. Here is the question: “My website gets hundreds of links that seem to be spammy. I suspect that maybe one of my competitors is trying to decrease my rankings. Do I need to keep disavowing these links week after …

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4 Reasons Why Your Content Isn’t Ranking

  If you’re even marginally familiar with SEO, you’ve likely heard the maxim “content is king.” While I won’t be discussing that exact topic today, the claim still has some relevance here. Suppose you’ve done your market research, scoped out the high-traffic pages you’re looking to optimize, and written your killer, keyword-infused content. Then you slap it on your site and sit back and wait. Months go by, and those pages still aren’t ranking well. In fact, there’s almost no …

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Google’s Danny Sullivan Responds Directly to DuckDuckGo’s Anti-Privacy Claims

ADVERTISEMENT In a rare move from Google, Search Liaison Danny Sullivan has responded directly to negative claims made by DuckDuckGo. Sullivan responded to a tweet from DuckDuckGo in which a video was shared that contains “five good reasons” why users should stop using Google and Facebook. Most people now know companies like Google & Facebook collect & sell your data. Yet some people still think, “So what? I have nothing to hide.” Here’s five compelling reasons to tell them why …

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Why the Divide Between SEOs & Developers Is a HUGE Problem (& How to Fix It)

While we spend time arguing about what we think the latest Google algorithm update was focused on, or how many words or links to include on a page, we are neglecting one of the most pressing issues in our industry today: The divide between SEOs and developers. SEO success depends on developers more than you might initially think. From the noindex tag settings that need updating, to the performance of the website as a whole, a lot rests on the …

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Facebook Reveals Cause of July 3rd Outage, Also Affecting Instagram – Search Engine Journal

ADVERTISEMENT The cause of the widespread outage affecting image uploads on Instagram and Facebook has been revealed. In a tweet posted this evening from the Facebook Business account, the company writes: “During one of our routine maintenance operations, we triggered an issue that is making it difficult for some people to upload or send photos and videos. We’re working to get things back to normal as quickly as possible and we apologize for any inconvenience.” At the time this article …

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LinkedIn Changes its Algorithm to Surface More Personalized Content – Search Engine Journal

  LinkedIn is changing how posts are ranked in users’ feeds, tailoring content to their professional interests. Rather than giving more weight to viral content, posts will show up higher in the feed if a user is more likely to join in the conversation. LinkedIn’s algorithm follows the company’s new framework: “People You Know, Talking About Things You Care About.” The algorithm determines who a user knows by looking at the following signals: Their connections Who they’ve interacted with directly …

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Google: Disallowed URLs Do Not Affect Crawl Budget

Google’s Gary Illyes updated his original writeup on crawl budget with clarification about disallowed URLs. The document now includes the following information: “Q: Do URLs I disallowed through robots.txt affect my crawl budget in any way? A: No, disallowed URLs do not affect the crawl budget.” The question refers to the “User-agent: * Disallow: /” protocol in robots.txt that blocks web crawlers. It can either be used to block an entire site from being crawled, or it can be used …

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