Our Latest SEO & Marketing Articles

Real Estate Marketing 101: 5 Actionable SEO Hacks

real estate marketing 101 Search engine optimization is one of the most powerful tools in the digital marketer’s toolbox. It can help you bring visitors over the high walls set by your competition, both globally and locally. Here are the few actionable SEO hacks that you can apply right now to jumpstart your digital real estate marketing efforts. Add Your Keywords Like a Pro You should first focus on building a list of keywords that you want to use and …

Read More

5 Real Estate Marketing Trends Redefining the Industry in 2018

Every year comes with a new set of real estate marketing trends. According to expert predictions, will transform the industry and change the game for both sellers and home buyers. However, only a few of them actually stick and provide pivotal changes. The following trends have already proved very effective and they’re definitely here to stay, so make sure you have them on your radar. Chatbot Implementation Implementing a chatbot into your website will improve interactions with your customers, as …

Read More

3 Lethal PPC Mistakes You Need to Avoid

PPC or Pay Per Click is a good marketing option for companies looking to improve their advertising on all levels and get that necessary boost they need. However, the most common benefits of a PPC campaign are improved sales, gathering more leads, and spreading brand awareness. Still, not every PPC campaign is good, and if you aren’t careful about what you are doing, you might waste a lot of money and get little in return, which is counterproductive. To make …

Read More

What Is a Local Citation and Why Is It Important for Your Business?

Numerous businesses wonder why and how is it that their website isn’t bringing enough income. It’s designed properly, so it should work, right? Look at it this way – no matter how aesthetically pleasing your business card is, you won’t be able to do much with it if you frame it and keep it in your office. So that people hear and remember about your business, you need to make contacts and share it. The same goes for your website. …

Read More

Realtor SEO: How to Set Up SEO Campaigns for a Realtor

A job of a realtor is based on aesthetics. When selling real estate, no matter if it’s a cozy studio apartment or a luxury mansion, you need to be aware of the fact that people are ready to go over their funds if they fall in love with the place. Realtor SEO is about making sure your curbside appeal conveys the message to search engines that your website is authoritative. But you already know the tricks for that – freshly baked …

Read More

Why You Can No Longer Do Without a Social Media Audit

Few advertising techniques are an indispensable and effective as social media marketing. Social media audits guarantee that you have a competitive edge on the market. All while being both stress-free and profitable, popular platforms like Facebook, Twitter and Instagram help you interact and engage with your customers, increase your SEO rankings and website traffic, and contribute to your company’s brand awareness and authority. It sounds too good to pass on, right? Sure, social media has become a vital part of …

Read More

Why You Need A Philadelphia SEO Consultant

Search Engine Optimization is the foundation on which you can establish a better online position for your company. Here at Spark factory SEO, a Philadelphia SEO company, we will help you navigate through the dynamic landscape of SEO and increase the visibility of your brand. Just take our Website Fit Test to see if your webpage is optimized. As a Philadelphia SEO company, we also know how important local SEO is, and how fundamental it is in attracting more customers. Since …

Read More

Why It Is Important to Take the PPC Test

Pay-per-click (PPC) advertising is very attractive. It offers quick results in terms of generating website traffic and increasing conversion rates. Besides, the results of PPC advertising are easy to measure and track, while the data compiled during the campaign can be used or improvement of other marketing efforts. Spark factory PPC Test offers a Free Consultation on advanced PPC mistakes. Our team of PPC experts analyses your marketing to ensure ROI. On the other hand, PPC advertising can be somewhat …

Read More