5 Huge Warning Signs of a Bad SEO or Digital Marketing Agency

Out of my 15-year career, 7 of them were spent at a digital marketing agency. It’s where I learned to cut my teeth, put a deck together, speak to clients properly (jury is still out on this one), etc. Were we perfect? Of course not, but we were honest and approached every engagement with heart

Google Improves SOS Alerts in Search Results – Search Engine Journal

Google is improving the SOS alerts shown in Search and Maps with visual information and a new navigation system. SOS alerts are shown during times of crisis, like when a natural disaster is occurring. People will now have more reliable information about where a disaster is and where it will be next. Hurricanes, earthquakes, and

9 SEO Analogies to Tell Your Client or Boss

When you are doing SEO, how you communicate your SEO efforts can be just as important as actually doing them. There is no shortage of ways that you can explain SEO. But, explain it the wrong way, and your boss or client can get the wrong idea when you meant to explain something entirely differently.

A Quick Guide to Non-Google Search & Display Ads in Asia

Search engine marketing and display advertising are some of the best ways to reach your audience in a target market. In a way, this is more appealing to brands and website owners doing (or hoping to do) businesses in multiple countries considering the fact that you can begin advertising in new and different markets in

SEL Brief May 30 2019

Good morning, do you have a new site in the works? If so, take note that Google will start defaulting to mobile-first indexing for all new sites starting July 1. We reported earlier this week that the change in July will only affect new sites that have been “previously unknown to Google Search.” If you

Lead Generation

The landscape of online businesses is rapidly changing every year. What used to work last year has already been replaced or updated to keep up with the dynamic nature of online business. Just about every aspect of running a business has changed, including lead generation. Where client referrals and networking used to be the key

Messenger Marketing in 2019

The explosive rise of messenger apps like Facebook Messenger and WhatsApp is hard to ignore, and provides many new opportunities for businesses trying to engage new customers. The usage of these apps have grown exponentially in the past few years, with Facebook leading the way in the US with over 110 million monthly users. And

Facebook Ad Campaign. Link Clicks and Brand Awareness vs Reach

<h1> brand awareness vs reach </h1> Clients ask us all the time what we can do with a small media budget. So we thought we would write a post to help everyone understand the options better on Facebook.  So for context, when we choose a campaign objective, Facebook will optimize towards serving the ad to people