Tag: PPC

What is click fraud?

Click fraud is a serious problem. In fact, up to 40% of all clicks on ads are fraudulent.  And that number is rising!  How does this affect your business? Let’s look at an example. You’re a small business owner and you work with a digital marketing agency to manage your Google Ads account.  In any

WHAT YOU NEED TO KNOW ABOUT GOOGLE’S CORE UPDATE

Each day, Google usually releases one or more changes designed to improve their search results. Most aren’t noticeable but help them to incrementally improve. Several times a year, Google makes significant, broad changes to their search algorithms and systems. They refer to these as “core updates.” Their designed to ensure that overall, Google is delivering

3 Lethal PPC Mistakes You Need to Avoid

PPC or Pay Per Click is a good marketing option for companies looking to improve their advertising on all levels and get that necessary boost they need. However, the most common benefits of a PPC campaign are improved sales, gathering more leads, and spreading brand awareness. Still, not every PPC campaign is good, and if