Category: Pay per Click

Organic vs. Paid Search: (66 Astonishing) Statistics for 2019

Let’s just come out and say it: this is not the first “search statistics” article ever written. But a quick glance through the top results doesn’t give you what you need. You’ll see posts covering organic search statistics, resources covering paid search statistics, or a walk-through for how to succeed with an organic search strategy.

Why You Should Integrate Search Marketing into Your Organization’s Culture

Digital marketing continues to evolve and search remains a big driver of performance within it. Industry terminology continues to shift into things like “performance marketing.” Regardless of what we call it, search marketing and drilling down specifically into SEO and paid search, is often still siloed or walled off from the rest of the marketing

Facebook Group vs. Facebook Page: What’s Better for Your Brand?

Social media has changed our world forever. It’s put us in contact with people faster than ever before, regardless of their location. It has also given people and businesses a way to connect that was previously unimaginable. Direct feedback, customer communication, praise, complaints, reviews – social media offers a way to obtain it all. And

Small Business SEO: 6 Ways to Simplify Your Weekly Approach

Contributions from our friends at Boston Web Design Company Up And Social I doubt many small business owners wake up in the morning and think to themselves, “I can’t wait to do some killer SEO today!” If SEO crosses a small business owner’s mind in the morning, it’s typically accompanied by feelings of dread and

How to Choose the Right Facebook Ad Objective for Your Goals

Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and, the way your campaigns are optimized. There are 13 campaign objectives to choose from but not much supporting content to help make that selection. Because of this, getting started with Facebook can be a

5 Huge Warning Signs of a Bad SEO or Digital Marketing Agency

Out of my 15-year career, 7 of them were spent at a digital marketing agency. It’s where I learned to cut my teeth, put a deck together, speak to clients properly (jury is still out on this one), etc. Were we perfect? Of course not, but we were honest and approached every engagement with heart

A Quick Guide to Non-Google Search & Display Ads in Asia

Search engine marketing and display advertising are some of the best ways to reach your audience in a target market. In a way, this is more appealing to brands and website owners doing (or hoping to do) businesses in multiple countries considering the fact that you can begin advertising in new and different markets in

Lead Generation

The landscape of online businesses is rapidly changing every year. What used to work last year has already been replaced or updated to keep up with the dynamic nature of online business. Just about every aspect of running a business has changed, including lead generation. Where client referrals and networking used to be the key

Facebook Ad Campaign. Link Clicks and Brand Awareness vs Reach

<h1> brand awareness vs reach </h1> Clients ask us all the time what we can do with a small media budget. So we thought we would write a post to help everyone understand the options better on Facebook.  So for context, when we choose a campaign objective, Facebook will optimize towards serving the ad to people