The BERT update: What does it mean for your search results?

It’s no secret. Google updates its algorithm numerous times throughout the year that its no longer news. However, the company recently announced it’sBert Update which they revealed is the technology giant’s most important algorithm improvement they’ve rolled out in the last five years. Initially launched in the English language, the Bert Update will impact 1 out of 10 search queries. What exactly does that mean for your SEO campaign?    What Is the Bert Algorithm? It’s important to know what …

Read More

Everything You Need to Know About Internal Link Building

In the SEO industry, when you hear the term “link building,” you probably assume the person is talking about external links or backlinks. This makes sense. After all, backlinks from other websites are a strong signal to search engines and a driving force behind organic search rankings. But there is another type of link building that is also important: internal link building. These are the links you build on your website that point to other relevant pages on your site. …

Read More

Top Common ECommerce SEO Problems That Stores Face

If you want to sell products online, people first have to be able to find your store online. That feels like a simplistic concept, but in reality, it’s anything but simple. Ecommerce stores rely on search engine traffic to increase their brand awareness, sell more items, and drive profit. People find eCommerce stores through search engines every day. They enter a query, Google scours the internet and comes up with a list of the most relevant results to choose from. …

Read More

Google’s John Mueller Answers Question About Negative SEO

In a Webmaster Hangout, Google’s John Mueller answered a question from a web publisher who asked what to do about a suspected negative SEO attack. The web publisher asked if he should wait until he received a manual action from Google. Here is the question: “My website gets hundreds of links that seem to be spammy. I suspect that maybe one of my competitors is trying to decrease my rankings. Do I need to keep disavowing these links week after …

Read More

4 Reasons Why Your Content Isn’t Ranking

  If you’re even marginally familiar with SEO, you’ve likely heard the maxim “content is king.” While I won’t be discussing that exact topic today, the claim still has some relevance here. Suppose you’ve done your market research, scoped out the high-traffic pages you’re looking to optimize, and written your killer, keyword-infused content. Then you slap it on your site and sit back and wait. Months go by, and those pages still aren’t ranking well. In fact, there’s almost no …

Read More