How Your Business Can Collaborate with Instagram Influencers to Grow Ecommerce Sales

It used to be that if you wanted an endorsement for your product or service, you had to spend big money to net a celebrity spokesperson. Think of Michael Jordan with Nike, William Shatner with Priceline, Samuel L. Jackson with Capital One, James Earl Jones with CNN, and so forth. Enter the age of social media. Now, we have a new kind of endorsement, one that is affordable and within reach for businesses of all sizes. They’re called influencers. An …

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6 Important Stats That Illustrate the Changes in SEO and Search

Can you remember the last thing you Googled? Yes, the internet is the largest information hub that exists today. Whether you’re interested in learning a new language, looking for steps on how to change a tire or cook a dish you can literally access all kinds of information in several viable formats. But it wasn’t always this way. Did you know that it’s been over twenty years since the earliest web search engines became publicly available? More than two decades …

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Are you taking advantage of Google RSAs?

Every year Google throws a lot of great stuff at SEO professionals and PPC marketers.  There are some programs are pretty easy to make sense of and implement while others can be a challenge. If you’re not careful you could really be missing the opportunity to utilize new measures that can have your positive impact on your campaign.  Google has recently released its quarterly stats report. Let’s take a look at how advertisers have responded to the rollout of recent …

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