Facebook Ad Campaign. Link Clicks and Brand Awareness vs Reach

<h1> brand awareness vs reach </h1> Clients ask us all the time what we can do with a small media budget. So we thought we would write a post to help everyone understand the options better on Facebook.  So for context, when we choose a campaign objective, Facebook will optimize towards serving the ad to people who will fulfill your objective. e.g Brand Awareness ads, clicks, post engagement, landing page views. All depending on your marketing goals. What is Reach So …

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