Blogging Best Practices: Writing Content That Will Perform

Blogging has become a must-do for any business looking to succeed in content marketing. It is a consistent and powerful way to reach the masses with your expertise. There is no better way to show that you are an authority in your field than with a regularly-updated blog. A successful blog will drive people to your website and improve your business’ SEO rankings. While anyone can blog, not everyone succeeds and manages to write blog content that performs on the …

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Google’s Danny Sullivan Responds Directly to DuckDuckGo’s Anti-Privacy Claims

ADVERTISEMENT In a rare move from Google, Search Liaison Danny Sullivan has responded directly to negative claims made by DuckDuckGo. Sullivan responded to a tweet from DuckDuckGo in which a video was shared that contains “five good reasons” why users should stop using Google and Facebook. Most people now know companies like Google & Facebook collect & sell your data. Yet some people still think, “So what? I have nothing to hide.” Here’s five compelling reasons to tell them why …

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Creating Buyer Personas for Effective Marketing

Buyer personas can help your business create compelling content, drive more sales, and keep your customers happy and loyal. The problem is, though, creating good buyer personas can be difficult. Where do you start? This post will break it all down. We’ll dive right into what a buyer persona is, explain why they’re valuable and then give you a step by step, actionable strategy for creating buyer personas and using them to drive awareness and sales. What is a Buyer …

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75 Mobile Statistics to Get You Amped for 2020

More people are on mobile than ever before, and the numbers aren’t going anywhere but up. Statistically, at least half of the people reading this article are doing it from their phone. Every time we take a ride on a bus or a train, we witness a sea of phones lighting up the faces of commuters. But how pervasive are they, really? And how are they affecting your marketing strategy? This resource gives you 75 recent mobile statistics, organized into …

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Is There an Ideal Length for Blog Posts?

Over the years, there have been a thousand articles written on the topic of ideal blog post length. And all those articles throw out complicated statistics and numbers about an ideal blog article length. All the sources, graphs, data, and conflicting numbers are confusing, mind-numbing, and (often) misleading. So for this article, we’ve done all the reading and researching for you. We’ve taken a look at all the studies, collated the data, and broken it down. We’ll cover: The ideal …

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SEO Courses: The Best SEO Training Options in 2019 (Free and Paid)

If you’re going to be managing an SEO campaign, it’s best you have some formal training in the art of search engine optimization. While it’s not necessary to major specifically in SEO at a university, you should at least be seeking some higher education, specifically digital marketing certification courses and advanced training classes. Careers in the SEO industry can be lucrative, and the industry has a demand for experienced professionals who are trained in the subtle content tweaks that it …

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Organic vs. Paid Search: (66 Astonishing) Statistics for 2019

Let’s just come out and say it: this is not the first “search statistics” article ever written. But a quick glance through the top results doesn’t give you what you need. You’ll see posts covering organic search statistics, resources covering paid search statistics, or a walk-through for how to succeed with an organic search strategy. But none of these articles give you an understanding of both organic and paid search with up-to-date numbers and the actionable ways you can use …

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The 10 Best Marketing Podcasts [2019]

Marketing podcasts — particularly the best marketing podcasts — present an epic opportunity. They allow you to unlock industry leaders’ secrets to create impactful campaigns. It is like creating your own marketing university, where you can assemble classes and attend lessons: On your commute On your coffee break In the gym Wherever you are, right now In this article, we are going to “look” at the ten best marketing podcasts of the moment so you can fill your ears (and …

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Why You Should Integrate Search Marketing into Your Organization’s Culture

Digital marketing continues to evolve and search remains a big driver of performance within it. Industry terminology continues to shift into things like “performance marketing.” Regardless of what we call it, search marketing and drilling down specifically into SEO and paid search, is often still siloed or walled off from the rest of the marketing mix. There are several factors as to why the search is treated differently. Some come from the broader marketing team, company, or agency, and trouble …

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