Month: October 2019

Blogging Best Practices: Writing Content That Will Perform

Blogging has become a must-do for any business looking to succeed in content marketing. It is a consistent and powerful way to reach the masses with your expertise. There is no better way to show that you are an authority in your field than with a regularly-updated blog. A successful blog will drive people to

Creating Buyer Personas for Effective Marketing

Buyer personas can help your business create compelling content, drive more sales, and keep your customers happy and loyal. The problem is, though, creating good buyer personas can be difficult. Where do you start? This post will break it all down. We’ll dive right into what a buyer persona is, explain why they’re valuable and

75 Mobile Statistics to Get You Amped for 2020

More people are on mobile than ever before, and the numbers aren’t going anywhere but up. Statistically, at least half of the people reading this article are doing it from their phone. Every time we take a ride on a bus or a train, we witness a sea of phones lighting up the faces of

Is There an Ideal Length for Blog Posts?

Over the years, there have been a thousand articles written on the topic of ideal blog post length. And all those articles throw out complicated statistics and numbers about an ideal blog article length. All the sources, graphs, data, and conflicting numbers are confusing, mind-numbing, and (often) misleading. So for this article, we’ve done all

SEO Courses: The Best SEO Training Options in 2019 (Free and Paid)

If you’re going to be managing an SEO campaign, it’s best you have some formal training in the art of search engine optimization. While it’s not necessary to major specifically in SEO at a university, you should at least be seeking some higher education, specifically digital marketing certification courses and advanced training classes. Careers in

Organic vs. Paid Search: (66 Astonishing) Statistics for 2019

Let’s just come out and say it: this is not the first “search statistics” article ever written. But a quick glance through the top results doesn’t give you what you need. You’ll see posts covering organic search statistics, resources covering paid search statistics, or a walk-through for how to succeed with an organic search strategy.

The 10 Best Marketing Podcasts [2019]

Marketing podcasts — particularly the best marketing podcasts — present an epic opportunity. They allow you to unlock industry leaders’ secrets to create impactful campaigns. It is like creating your own marketing university, where you can assemble classes and attend lessons: On your commute On your coffee break In the gym Wherever you are, right

Why You Should Integrate Search Marketing into Your Organization’s Culture

Digital marketing continues to evolve and search remains a big driver of performance within it. Industry terminology continues to shift into things like “performance marketing.” Regardless of what we call it, search marketing and drilling down specifically into SEO and paid search, is often still siloed or walled off from the rest of the marketing