Blogging has become a must-do for any business looking to succeed in content marketing. It is a consistent and powerful way to reach the masses with your expertise. There is no better way to show that you are an authority in your field than with a regularly-updated blog. A successful blog will drive people to
ADVERTISEMENT In a rare move from Google, Search Liaison Danny Sullivan has responded directly to negative claims made by DuckDuckGo. Sullivan responded to a tweet from DuckDuckGo in which a video was shared that contains “five good reasons” why users should stop using Google and Facebook. Most people now know companies like Google & Facebook
Buyer personas can help your business create compelling content, drive more sales, and keep your customers happy and loyal. The problem is, though, creating good buyer personas can be difficult. Where do you start? This post will break it all down. We’ll dive right into what a buyer persona is, explain why they’re valuable and
More people are on mobile than ever before, and the numbers aren’t going anywhere but up. Statistically, at least half of the people reading this article are doing it from their phone. Every time we take a ride on a bus or a train, we witness a sea of phones lighting up the faces of
Over the years, there have been a thousand articles written on the topic of ideal blog post length. And all those articles throw out complicated statistics and numbers about an ideal blog article length. All the sources, graphs, data, and conflicting numbers are confusing, mind-numbing, and (often) misleading. So for this article, we’ve done all
If you’re going to be managing an SEO campaign, it’s best you have some formal training in the art of search engine optimization. While it’s not necessary to major specifically in SEO at a university, you should at least be seeking some higher education, specifically digital marketing certification courses and advanced training classes. Careers in
Let’s just come out and say it: this is not the first “search statistics” article ever written. But a quick glance through the top results doesn’t give you what you need. You’ll see posts covering organic search statistics, resources covering paid search statistics, or a walk-through for how to succeed with an organic search strategy.
Marketing podcasts — particularly the best marketing podcasts — present an epic opportunity. They allow you to unlock industry leaders’ secrets to create impactful campaigns. It is like creating your own marketing university, where you can assemble classes and attend lessons: On your commute On your coffee break In the gym Wherever you are, right
Digital marketing continues to evolve and search remains a big driver of performance within it. Industry terminology continues to shift into things like “performance marketing.” Regardless of what we call it, search marketing and drilling down specifically into SEO and paid search, is often still siloed or walled off from the rest of the marketing
LinkedIn is introducing new features designed to help companies stay better engaged with their employees.The post LinkedIn Rolls Out 3 New Features for Company Pages via @MattGSouthern appeared first on Search Engine Journal.