Google: Disallowed URLs Do Not Affect Crawl Budget

Google’s Gary Illyes updated his original writeup on crawl budget with clarification about disallowed URLs. The document now includes the following information: “Q: Do URLs I disallowed through robots.txt affect my crawl budget in any way? A: No, disallowed URLs do not affect the crawl budget.” The question refers to the “User-agent: * Disallow: /” protocol in robots.txt that blocks web crawlers. It can either be used to block an entire site from being crawled, or it can be used …

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How to Choose the Right Facebook Ad Objective for Your Goals

Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and, the way your campaigns are optimized. There are 13 campaign objectives to choose from but not much supporting content to help make that selection. Because of this, getting started with Facebook can be a little bit overwhelming. I remember back when I was setting up my first Facebook Ads account – I searched for tips or guides that would …

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80% of Voice Search Answers Are From Top 3 Organic Results [STUDY] – Search Engine Journal

A recent study on voice search indicates that content is more likely to be returned for a query if it ranks in the top 3 web search positions. SEMRush conducted an in-depth analysis of over 50,000 queries to find out which are the most essential ranking factors behind voice search. In addition to ranking in the top 3 positions, content is also likely to be returned for a voice query if it’s contained in a SERP feature. According to the …

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Google Analytics is Blocked by Firefox, Mozilla Explains Why [UPDATED] – Search Engine Journal

Representatives from Mozilla, parent company of Firefox, have explained why the browser is now blocking Google Analytics by default. An updated version of the Firefox browser was released this week which blocks all trackers including Google Analytics. That means traffic data may be affected when visitors are using the latest version of Firefox. Mozilla claims it’s making this change in order to keep users’ data private. In an exchange on Twitter between Joe Youngblood and multiple Mozilla employees, the company …

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5 Huge Warning Signs of a Bad SEO or Digital Marketing Agency

Out of my 15-year career, 7 of them were spent at a digital marketing agency. It’s where I learned to cut my teeth, put a deck together, speak to clients properly (jury is still out on this one), etc. Were we perfect? Of course not, but we were honest and approached every engagement with heart and our customers best interest in mind. I also spent the first part of my SEO career as a private consultant working with smaller businesses …

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Google Improves SOS Alerts in Search Results – Search Engine Journal

Google is improving the SOS alerts shown in Search and Maps with visual information and a new navigation system. SOS alerts are shown during times of crisis, like when a natural disaster is occurring. People will now have more reliable information about where a disaster is and where it will be next. Hurricanes, earthquakes, and floods Currently, SOS alerts contain the following: A summary of what’s happening Relevant news stories Emergency phone numbers and websites Twitter updates from local authorities …

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9 SEO Analogies to Tell Your Client or Boss

When you are doing SEO, how you communicate your SEO efforts can be just as important as actually doing them. There is no shortage of ways that you can explain SEO. But, explain it the wrong way, and your boss or client can get the wrong idea when you meant to explain something entirely differently. Thankfully there are analogies that tackle some of the most complex topics in the space. While I can talk about SEO and its analogies all …

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A Quick Guide to Non-Google Search & Display Ads in Asia

Search engine marketing and display advertising are some of the best ways to reach your audience in a target market. In a way, this is more appealing to brands and website owners doing (or hoping to do) businesses in multiple countries considering the fact that you can begin advertising in new and different markets in a short period of time with small or no changes to the website. It is also great that the advertising service providers you use now …

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NEW: Using Chrome DevTools users can execute a Chrome geolocation spoof – Search Engine Journal

Google published a developers page about overriding the geographic location (chrome geolocation spoof) via Chrome DevTools. This new page supersedes an older version. Chrome can override your geographic location and show a different location with Chrome DevTools. This is so that you can test to see how a website responds to a different geographic location. Here is how to execute a Chrome geolocation spoof according to Google’s official developer’s page: “Many websites take advantage of user location in order to …

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