Month: June 2019

Google: Disallowed URLs Do Not Affect Crawl Budget

Google’s Gary Illyes updated his original writeup on crawl budget with clarification about disallowed URLs. The document now includes the following information: “Q: Do URLs I disallowed through robots.txt affect my crawl budget in any way? A: No, disallowed URLs do not affect the crawl budget.” The question refers to the “User-agent: * Disallow: /”

How to Choose the Right Facebook Ad Objective for Your Goals

Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and, the way your campaigns are optimized. There are 13 campaign objectives to choose from but not much supporting content to help make that selection. Because of this, getting started with Facebook can be a

5 Huge Warning Signs of a Bad SEO or Digital Marketing Agency

Out of my 15-year career, 7 of them were spent at a digital marketing agency. It’s where I learned to cut my teeth, put a deck together, speak to clients properly (jury is still out on this one), etc. Were we perfect? Of course not, but we were honest and approached every engagement with heart

Google Improves SOS Alerts in Search Results – Search Engine Journal

Google is improving the SOS alerts shown in Search and Maps with visual information and a new navigation system. SOS alerts are shown during times of crisis, like when a natural disaster is occurring. People will now have more reliable information about where a disaster is and where it will be next. Hurricanes, earthquakes, and

9 SEO Analogies to Tell Your Client or Boss

When you are doing SEO, how you communicate your SEO efforts can be just as important as actually doing them. There is no shortage of ways that you can explain SEO. But, explain it the wrong way, and your boss or client can get the wrong idea when you meant to explain something entirely differently.

A Quick Guide to Non-Google Search & Display Ads in Asia

Search engine marketing and display advertising are some of the best ways to reach your audience in a target market. In a way, this is more appealing to brands and website owners doing (or hoping to do) businesses in multiple countries considering the fact that you can begin advertising in new and different markets in