Facebook Group vs. Facebook Page: What’s Better for Your Brand?

Social media has changed our world forever. It’s put us in contact with people faster than ever before, regardless of their location. It has also given people and businesses a way to connect that was previously unimaginable. Direct feedback, customer communication, praise, complaints, reviews – social media offers a way to obtain it all. And all of it pretty easily. But using the features of social media correctly and effectively is much different than simply using social media. We know …

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Small Business SEO: 6 Ways to Simplify Your Weekly Approach

Contributions from our friends at Boston Web Design Company Up And Social I doubt many small business owners wake up in the morning and think to themselves, “I can’t wait to do some killer SEO today!” If SEO crosses a small business owner’s mind in the morning, it’s typically accompanied by feelings of dread and confusion. But it doesn’t have to be this way. Contrary to what most people think, SEO is actually quite simple. SEO Doesn’t Have to be …

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How to Choose the Right Facebook Ad Objective for Your Goals

Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and, the way your campaigns are optimized. There are 13 campaign objectives to choose from but not much supporting content to help make that selection. Because of this, getting started with Facebook can be a little bit overwhelming. I remember back when I was setting up my first Facebook Ads account – I searched for tips or guides that would …

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A Quick Guide to Non-Google Search & Display Ads in Asia

Search engine marketing and display advertising are some of the best ways to reach your audience in a target market. In a way, this is more appealing to brands and website owners doing (or hoping to do) businesses in multiple countries considering the fact that you can begin advertising in new and different markets in a short period of time with small or no changes to the website. It is also great that the advertising service providers you use now …

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Facebook Ad Campaign. Link Clicks and Brand Awareness vs Reach

<h1> brand awareness vs reach </h1> Clients ask us all the time what we can do with a small media budget. So we thought we would write a post to help everyone understand the options better on Facebook.  So for context, when we choose a campaign objective, Facebook will optimize towards serving the ad to people who will fulfill your objective. e.g Brand Awareness ads, clicks, post engagement, landing page views. All depending on your marketing goals. What is Reach So …

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Content Marketing: Why Connecting with Your Clients is Critical in 2018

Due to all the big technological advancements in recent years, the majority of businesses are now losing sight of how important it is to connect with clients and maintain good relationships through content marketing. In the world where everything is quickly becoming completely automated, valuable connections are bound to slowly disappear. That is why we want to provide you with some of the most important reasons why connecting with clients in crucial in 2018, for both your business’s success and …

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