Our Latest SEO & Marketing Articles

How Can a Virginia SEO Company Help Your Business?

Nowadays, most of the brands and businesses need to take the edge even in digital marketing. In standing out in the digital world, a business must first dominate the search engines. Search engine optimization (SEO) is an effective tool to fulfill that. Either with the help of a freelance SEO expert of a SEARCH MARKETING AGENCY. For the VIRGINIA SEARCH MARKETING COMPANY, SEO is beneficial for becoming more searchable and visible in search engines like Yahoo and Google. But there …

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How to Improve Organic Click-Through Rates in 2020

If you’ve put any thought or research into the SEO of your business website, you’ve likely encountered the idea of “Organic Click-Through Rate,” or oCTR. Your business’ click-through rate is often a metric associated with pay-per-click advertising efforts like those available from Google AdWords. However, organic click-through rates are also a common discussion topic when you’re trying to improve your ranking in organic search results. If you want to get noticed, you have to improve your organic CTR.  But to …

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Ecommerce Conversion Rates in Google Analytics: What is it, What is a Good Number, How Do I Improve?

When you’re running a business website, Google Analytics can be one of the most useful tools in your arsenal. GA can monitor and track your customers and products. It can help you improve traffic and conversions while getting you more customer data. But above all else, Google Analytics enables you to improve on the overall customer experience. Customer experience is a big deal when it comes to Google-based SEO. Google wants to make sure that the sites it recommends to …

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Ecommerce Credibility Issues You Must Overcome to Maximize Sales

There are many challenges associated with running an ecommerce business. The most important and most daunting of these trials and tribulations is the art of getting noticed. Ecommerce is a massive slice of the global economy. Even many brick-and-mortar stores now have some kind of ecommerce leg of their overall business umbrella. So you’re dealing with a lot of competition. Getting noticed is hard enough. But once potential customers find your store, they have to be impressed with more than …

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How WordPress Works: Getting Started and Benefits

If you’re looking to build a website, chances are you already have some knowledge of WordPress. After all, it’s a top-rated platform, and is used by more than 409 million people worldwide. WordPress comes equipped with many advanced publishing, editing, and design features that have made it the dominating website-building platform in the world. Its themes and templates allow beginner web designers to create a professional-looking WordPress website without a lot of complicated code. And the plugins flesh out the …

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SEO Pricing – What Does SEO Cost in 2020? | Spark Factory

As a business owner, you should have an online presence. The internet represents a whole world of possibilities that didn’t exist 20 or 30 years ago. With digital marketing, your business has the opportunity to grow by leaps and bounds. But for that to happen, you have to be found. You could have the most exceptional website in the world, but if no one can find it, your business will still fail. So how can you make it easier for …

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PPC Pricing – What Does PPC Cost in 2020?

We all know how vital search engine optimization is to modern marketing. Rising up the organic ranks is vital to your success. But it also takes time. Sometimes more than six months before you start to see a return on your investment. Luckily, there is a more immediate option that can work on its own or alongside SEO. It’s called Pay-Per-Click advertising, and it’s commonly run through a service called Google Ads, formerly known as Google Adwords. You might have …

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Web Design Pricing – How Much Does a Website Cost in 2021? | Spark Factory

Your business needs a website. In 2021, that’s not an opinion. It’s a fact. There are over 1.9 billion websites across the internet, and more than 64% of small businesses already have one. Websites are the new storefront, and having a good-looking and optimized site that appeals to your target demographic is essential to your business’ success. But how much will such a website cost? That’s a huge question with no simple answer. Website development and design can range in …

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How Much Does an Ecommerce Website Cost in 2020?

Are you thinking about starting an ecommerce business? You should. It has been estimated that by 2021 we’ll see 2.14 billion global digital buyers. That’s a lot of money you’re leaving on the table if you’re not delving into the world of online shopping. And it’s not something that’s changing anytime soon. But, of course, to take your business into the ecommerce arena, you’re first going to have to develop an ecommerce website. And it’s going to take a dedicated …

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Is WordPress Good For E-commerce Sites?

E-commerce businesses are sprouting up every day, selling services, a physical product, and digital downloads. E-commerce has become a significant contributor to the global economy, with the e-commerce industry worth almost $2 trillion at last count. The convenience afforded by the e-commerce industry is enough to make the entire online community turn its collective head. Almost half of the internet is made up of e-commerce websites, with more being created every day. It stands to reason, then, that WordPress (the …

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